| Consumer behavior WD Hoyer, DJ MacInnis, R Pieters Cengage Learning, 2012 | 3892 | 2012 |
| „The CRM Process: Its Measurement and Impact on Performance‟ W Reintartz, M Krafft, WD Hoyer Journal: Marketing Research: Forthcoming, 1-2, 2004 | 2839* | 2004 |
| The customer relationship management process: Its measurement and impact on performance W Reinartz, M Krafft, WD Hoyer Journal of marketing research, 293-305, 2004 | 2837 | 2004 |
| Wayne D. Hoyer D. 2004. The customer relationship management process: its measurement and impact on performance W Reinartz, M Krafft Journal of Marketing Research 41 (3), 293-326, 0 | 2837* | |
| Consumer cocreation in new product development WD Hoyer, R Chandy, M Dorotic, M Krafft, SS Singh Journal of Service Research 13 (3), 283, 2010 | 2157 | 2010 |
| Effects of brand awareness on choice for a common, repeat-purchase product WD Hoyer, SP Brown Journal of Consumer Research, 141-148, 1990 | 1959 | 1990 |
| Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self L Malär, H Krohmer, WD Hoyer, B Nyffenegger Journal of marketing 75 (4), 35-52, 2011 | 1914 | 2011 |
| Nicole Koschate, and Wayne D. Hoyer (2005),“Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay,” C Homburg, A Fürst Journal of Marketing 69, 84-97, 0 | 1838* | |
| The unhealthy= tasty intuition and its effects on taste inferences, enjoyment, and choice of food products R Raghunathan, RW Naylor, WD Hoyer Journal of Marketing 70 (4), 170-184, 2006 | 1496 | 2006 |
| An examination of consumer decision making for a common repeat purchase product WD Hoyer Journal of consumer research 11 (3), 822-829, 1984 | 1263 | 1984 |
| Why switch? product category–level explanations for true variety-seeking behavior HCMV Trijp, WD Hoyer, JJ Inman Journal of marketing research 33 (3), 281-292, 1996 | 1046 | 1996 |
| Planned versus impulse purchase behavior. CJ Cobb, WD Hoyer Journal of retailing, 1986 | 1017 | 1986 |
| Social identity and the service-profit chain C Homburg, J Wieseke, WD Hoyer Journal of Marketing 73 (2), 38-54, 2009 | 971 | 2009 |
| Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction SM Broniarczyk, WD Hoyer, L McAlister Journal of marketing research 35 (2), 166-176, 1998 | 944 | 1998 |
| The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption R Deshpande, WD Hoyer, N Donthu Journal of Consumer Research, 214-220, 1986 | 852 | 1986 |
| Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes C Homburg, WD Hoyer, M Fassnacht The Journal of Marketing, 86-101, 2002 | 850 | 2002 |
| Promotion signal: proxy for a price cut? JJ Inman, L McAlister, WD Hoyer Journal of consumer research 17 (1), 74-81, 1990 | 770 | 1990 |
| The role of cognition and affect in the formation of customer satisfaction: a dynamic perspective C Homburg, N Koschate, WD Hoyer Journal of Marketing 70 (3), 21-31, 2006 | 756 | 2006 |
| The effect of novel attributes on product evaluation M Ashesh, WD Hoyer Journal of Consumer Research 28 (3), 462-472, 2001 | 730* | 2001 |
| The effect of novel attributes on product evaluation A Mukherjee, WD Hoyer Journal of Consumer Research: An Interdisciplinary Quarterly 28 (3), 462-72, 2001 | 730 | 2001 |
Harley KrohmerProfessor of Marketing, Chairman of the Institute of Marketing and Management, University of BernVerified email at imu.unibe.ch
