Wayne DeSarbo
Wayne DeSarbo
Smeal College of Business, Penn State University
Verified email at psu.edu
TitleCited byYear
Response determinants in satisfaction judgments
RL Oliver, WS DeSarbo
Journal of consumer research 14 (4), 495-507, 1988
26371988
Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance
WS DeSarbo, C Anthony Di Benedetto, M Song, I Sinha
Strategic management journal 26 (1), 47-74, 2005
9672005
Processing of the satisfaction response in consumption: a suggested framework and research propositions
RL Oliver, WS DeSARBO
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2 …, 1989
9661989
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing Science 12 (1), 103-124, 1993
8591993
Hierarchical Bayes conjoint analysis: Recovery of partworth heterogeneity from reduced experimental designs
PJ Lenk, WS DeSarbo, PE Green, MR Young
Marketing Science 15 (2), 173-191, 1996
5651996
Communities and the environment: ethnicity, gender, and the state in community-based conservation
A Agrawal, CC Gibson
Rutgers University Press, 2001
564*2001
Combining sources of preference data
D Hensher, J Louviere, J Swait
Journal of Econometrics 89 (1-2), 197-221, 1998
5341998
An integrated approach toward the spatial modeling of perceived customer value
I Sinha, WS DeSarbo
Journal of marketing research 35 (2), 236-249, 1998
5171998
A maximum likelihood methodology for clusterwise linear regression
WS DeSarbo, WL Cron
Journal of classification 5 (2), 249-282, 1988
5141988
Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity
K Jedidi, HS Jagpal, WS DeSarbo
Marketing Science 16 (1), 39-59, 1997
4701997
Customer value analysis in a heterogeneous market
WS Desarbo, K Jedidi, I Sinha
Strategic Management Journal 22 (9), 845-857, 2001
4032001
A new approach to country segmentation utilizing multinational diffusion patterns
K Helsen, K Jedidi, WS DeSarbo
Journal of marketing 57 (4), 60-71, 1993
4021993
Typologies of compulsive buying behavior: A constrained clusterwise regression approach
WS DeSarbo, EA Edwards
Journal of consumer psychology 5 (3), 231-262, 1996
3981996
Three Way Scaling: A Guide to Multidimensional Scaling and Clustering
P Arabie, MS Aldenderfer, D Carroll, WS DeSarbo
Sage, 1987
3911987
A mixture likelihood approach for generalized linear models
M Wedel, WS DeSarbo
Journal of classification 12 (1), 21-55, 1995
3301995
Market segmentation with choice-based conjoint analysis
WS DeSarbo, V Ramaswamy, SH Cohen
Marketing Letters 6 (2), 137-147, 1995
3021995
Latent class metric conjoint analysis
WS DeSarbo, M Wedel, M Vriens, V Ramaswamy
Marketing Letters 3 (3), 273-288, 1992
2561992
A latent class Poisson regression model for heterogeneous count data
M Wedel, WS DeSarbo, JR Bult, V Ramaswamy
Journal of applied Econometrics 8 (4), 397-411, 1993
2381993
A review of recent developments in latent class regression models
M Wedel, WS DeSarbo
Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub, 352-388, 1994
2191994
Product positioning under price competition
SC Choi, WS DeSarbo, PT Harker
Management Science 36 (2), 175-199, 1990
2081990
The system can't perform the operation now. Try again later.
Articles 1–20