| “Don't pretend to be my friend!” When an informal brand communication style backfires on social media A Gretry, C Horváth, N Belei, ACR van Riel Journal of Business Research 74, 77-89, 2017 | 295 | 2017 |
| Bilan des pratiques de veille stratégique au sein des PME wallonnes A Gretry, C Brandt, C Delcourt Revue Française du Marketing, 2013 | 10 | 2013 |
| How does the organizational context influence the Competitive Intelligence process among Walloon SMEs? A Gretry ULiège-Université de Liège, 2012 | 2 | 2012 |
| The role on brand anthropomorphism in consumers' self-disclosure A Gretry, C Horvath Internal seminar at the University of British Columbia, Sauder School of …, 2015 | | 2015 |
| The effect of Brand Anthropomorphism on Self-Disclosure A Gretry, C Horváth, N Belei, A Van Riel Association for Consumer Research, 2014 | | 2014 |
| Branding et nouveaux médias A Gretry, C Brandt, S Pire Spirit of Management, 2013 | | 2013 |
| Is your company oriented toward strategic intelligence? C Brandt, A Gretry, C Gruslin Spirit of Management 16, 2012 | | 2012 |
Csilla HorvathAssistant Professor of Marketing Radboud UniversityAdresse e-mail validée de fm.ru.nl
