| Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products NI Bruce, NZ Foutz, C Kolsarici Journal of Marketing Research 49 (4), 469-486, 2012 | 195 | 2012 |
| A dual-market diffusion model for a new prescription pharmaceutical D Vakratsas, C Kolsarici International Journal of Research in Marketing 25 (4), 282-293, 2008 | 74 | 2008 |
| Category-Versus Brand-Level Advertising Messages in a Highly Regulated Environment C Kolsarici, D Vakratsas Journal of Marketing Research 47 (6), 1078-1089, 2010 | 55 | 2010 |
| Synergistic, antagonistic, and asymmetric media interactions C Kolsarici, D Vakratsas Journal of Advertising 47 (3), 282-300, 2018 | 32* | 2018 |
| The anatomy of the advertising budget decision: How analytics and heuristics drive sales performance C Kolsarici, D Vakratsas, PA Naik Journal of Marketing Research 57 (3), 468-488, 2020 | 24 | 2020 |
| Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models C Kolsarici, D Vakratsas Management Science 61 (10), 2495-2513, 2015 | 16 | 2015 |
| The financial advice puzzle: The role of consumer heterogeneity in the advisor choice C Amaral, C Kolsarici Journal of Retailing and Consumer Services 54, 102014, 2020 | 12 | 2020 |
| Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice G Ceylan, C Kolsarici, DJ MacInnis Journal of Consumer Behaviour 21 (4), 880-895, 2022 | 5* | 2022 |
| How DTCA influences prescription pharmaceutical markets D Vakratsas, C Kolsarici Innovation and marketing in the pharmaceutical industry: Emerging practices …, 2013 | 5 | 2013 |
| The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks C Amaral, C Kolsarici, M Nediak European Journal of Marketing 57 (13), 56-86, 2023 | 3 | 2023 |
| Motivating Sustainable Energy Consumption Within Organizations: The Role of Analytics and Optimized Communication C Amaral, C Kolsarici, I Ikonen, N Robitaille 2023 Marketing & Public Policy Conference Awards, 2023 | | 2023 |
| Motivating Sustainable Energy Consumption Within Organizations: The Role of Artificial Intelligence and Behavioural Nudging C Amaral, C Kolsarici, I Ikonen, N Robitaille European Marketing Academy (EMAC) Annual Conference 2023, 2023 | | 2023 |
| Catalyzing social change: Does concentration encourage action? J Berger, JC Jackson, C Kolsarici PLoS one 17 (12), e0277934, 2022 | | 2022 |
| Optimizing Pricing Delegation To External Sales Forces Via Commissions: An Empirical Investigation C Amaral, C Kolsarici, M Nediak The Impact of Marketing on the Financial Services Sector: An Empirical …, 2020 | | 2020 |
| The Impact of Varying Consumer Credit Pricing by Consumer Risk: An Empirical Investigation using Indirect Lending C Amaral, C Kolsarici, M Nediak ISMS Marketing Science Conference 2019, 2019 | | 2019 |
| Understanding and Communicating the Value of Financial Advice: Mapping the Investor Market C Kolsarici, C Amaral, F Sonmez-Leopold ISMS Marketing Science Conference 2017, 2017 | | 2017 |
| Subject and Author Index Vol. 47, 2010 Subject Index C Kolsarici, D Vakratsas, BJ Bronnenberg, JP Dubé, CF Mela, MR Goode, ... Jia (Elke) 47 (2), 251-62, 2010 | | 2010 |
| The Impact of Varying Consumer Credit Pricing by Consumer Risk: An Empirical Investigation using Indirect Lending (Submitted to the PhD Track) C Amaral, C Kolsarici, M Nediak | | |
| Web Appendix NI Bruce, NZ Foutz, C Kolsarici | | |
Demetrios VakratsasProfessor of Marketing and Bensadoun School of Retail Management Scholar, McGill UniversityVerified email at mcgill.ca
