| The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self‐Brand Overlap Consumers KP Newman, M Brucks Journal of Consumer Psychology 28 (2), 253-271, 2018 | 58 | 2018 |
| When do unethical brand perceptions spill over to competitors? RK Trump, KP Newman Marketing Letters 28 (2), 219-223, 2017 | 57 | 2017 |
| Reducing consumer loneliness through brand communities DG Snyder, KP Newman Journal of Consumer Marketing 36 (2), 337-347, 2019 | 42 | 2019 |
| When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance KP Newman, RK Trump Psychology & Marketing 34 (6), 597-609, 2017 | 42 | 2017 |
| When are natural and urban environments restorative? The impact of environmental compatibility on self-control restoration KP Newman, M Brucks Journal of Consumer Psychology 26 (4), 535-541, 2016 | 35 | 2016 |
| Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations KP Newman, RK Trump Journal of Consumer Marketing 36 (1), 189-196, 2019 | 26 | 2019 |
| Emotion regulation in the marketplace: the role of pleasant brand personalities RK Trump, KP Newman Marketing Letters 32 (2), 231-245, 2021 | 15 | 2021 |
Rebecca TrumpAssistant Professor of Marketing, Loyola University MarylandVerified email at loyola.edu
