Ivan Fedorenko
Cited by
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Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation
TR Ivan Fedorenko, Pierre Berthon,
Business Horizons 60 (2), 2017
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models
I Fedorenko, P Berthon
AMS Review 7 (3), 183-194, 2017
Reducing the distance: Financial services education in web-extended learning environments
T Rabinovich, P Berthon, I Fedorenko
Journal of Financial Services Marketing 22 (3), 126-131, 2017
Hide and uncover: the use of secrets in marketing
I Fedorenko, P Berthon, L Edelman
Journal of Marketing Management 36 (7-8), 682-704, 2020
Can Brand custodians cope with fake news? Marketing assets in the age of truthiness and post-fact
PR Berthon, I Fedorenko, LF Pitt, SL Ferguson
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour …, 2018
Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract
I Fedorenko
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces, 2018
The Use of Secrets in Marketing and Value Creation
I Fedorenko
What in the world are you watching: Parents' Reflections of their (Dis)Approval of (In)Appropriate Media Content
I Fedorenko, P Berthon
Marketing Management Association Spring 2018 Conference, Chicago IL, 69-70, 2018
Dividing the Crowd: Market Segmentation for Crowdsourcing Ventures
I Fedorenko, P Berthon
Marketing Management Association Spring 2017 Conference, Chicago IL, 58–60, 2017
Информационные технологии в повседневной жизни петербуржцев: опыт исследования затрат времени
Известия Российского государственного педагогического университета имени А.И …, 2007
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