| Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation TR Ivan Fedorenko, Pierre Berthon, Business Horizons 60 (2), 2017 | 47 | 2017 |
| Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models I Fedorenko, P Berthon AMS Review 7, 183-194, 2017 | 33 | 2017 |
| Reducing the distance: Financial services education in web-extended learning environments T Rabinovich, P Berthon, I Fedorenko Journal of Financial Services Marketing 22, 126-131, 2017 | 11 | 2017 |
| Hide and uncover: The use of secrets in marketing I Fedorenko, P Berthon, L Edelman Journal of marketing management 36 (7-8), 682-704, 2020 | 10 | 2020 |
| Can Brand custodians cope with fake news? Marketing assets in the age of truthiness and post-fact PR Berthon, I Fedorenko, LF Pitt, SL Ferguson Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour …, 2018 | 2 | 2018 |
| Top secret: Integrating 20 years of research on secrecy I Fedorenko, P Berthon, L Edelman Technovation 123, 102691, 2023 | 1 | 2023 |
| Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract I Fedorenko Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces, 2018 | 1 | 2018 |
| The Use of Secrets in Marketing and Value Creation I Fedorenko Bentley University, 2019 | | 2019 |
| What in the world are you watching: Parents' Reflections of their (Dis)Approval of (In)Appropriate Media Content I Fedorenko, P Berthon Marketing Management Association Spring 2018 Conference, Chicago IL, 69-70, 2018 | | 2018 |
| Dividing the Crowd: Market Segmentation for Crowdsourcing Ventures I Fedorenko, P Berthon Marketing Management Association Spring 2017 Conference, Chicago IL, 58–60, 2017 | | 2017 |
| Информационные технологии в повседневной жизни петербуржцев: опыт исследования затрат времени Известия Российского государственного педагогического университета имени А.И …, 2007 | | 2007 |
Tamara RabinovichProfessor of information design and corporate communicationVerified email at bentley.edu
