Ratings, reviews, and revenues: do gender signals play a role in influencing consumer behavior and shop performance on social commerce sites? An examination using Etsy. com MM Bryant, SA Thompson 2016 SMA Proceedings, 450-459, 2016 | 3 | 2016 |
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings J Riley, MM Bryant, K Nicewicz-Scott, A Watson, T Turner-Henderson Journal of Macromarketing, 02761467231222540, 2024 | 2 | 2024 |
People, profiles, and purchases: Investigating the impact of environmental cues in social commerce MM Bryant, R Basu Cogent Business & Management 10 (3), 2023 | 1 | 2023 |
‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass MB Reeder, JN Burkhalter, NT Wood Journal of Digital & Social Media Marketing 10 (2), 159-172, 2022 | 1 | 2022 |
The Crossover: Evaluating Mainstream Consumption of Urban Music Concerts M Bryant, E Holt Proceedings of the 2020 International Summit of the Music & Entertainment …, 2020 | 1 | 2020 |
CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY MM Bryant, J Riley Marketing Education Review, 1-7, 2024 | | 2024 |
Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques MM Bryant, J Riley, T Turner-Henderson, D Purnell Journal of Marketing Analytics, 1-13, 2024 | | 2024 |
Consumer Decision Journey M BryantReeder, E Baskin SAGE Publications, Inc., 2023 | | 2023 |
Drinking from Olivia Pope’s Wine Glass: Fan Communities and the Impact of Parasocial Relationships on Consumption Behaviors MM Bryant, J Burkhalter, N Wood | | 2019 |
FASB Fair value guidance will impact energy derivatives. RA Jenson, MM Bryant Natural Gas & Electricity 21 (1), 22-27, 2004 | | 2004 |