| Customers’ perspectives regarding e-banking in an emerging economy R Agarwal, S Rastogi, A Mehrotra Journal of Retailing and consumer services 16 (5), 340-351, 2009 | 361 | 2009 |
| Public transportation and customer satisfaction: the case of Indian railways R Agarwal Global Business Review 9 (2), 257-272, 2008 | 101 | 2008 |
| Customer happiness as a function of perceived loyalty program benefits-A quantile regression approach R Agarwal, A Mehrotra, D Misra Journal of Retailing and Consumer Services 64, 102770, 2022 | 47 | 2022 |
| Classifying customers on the basis of their attitudes towards telemarketing A Mehrotra, R Agarwal Journal of Targeting, Measurement and analysis for Marketing 17, 171-193, 2009 | 27 | 2009 |
| Personality traits and re-patronage intentions after service failure R Agarwal, A Mehrotra, VA Barger Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2016 | 19 | 2016 |
| Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context R Agarwal, DOI Ankit Mehrotra , 17:4, 311-334 Journal of Relationship Marketing 17 (4), 311-334, 2018 | 18 | 2018 |
| Developing global competitiveness by assessing organized retail productivity using data envelopment analysis R Agarwal, A Mehrotra International Journal of Business Science & Applied Management (IJBSAM) 4 (2 …, 2009 | 16 | 2009 |
| Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study R Agarwal, A Mehrotra, V Sharma, A Papa, A Malibari Journal of Retailing and Consumer Services 75, 103529, 2023 | 13 | 2023 |
| Extracting performance improvement factors using DEA for a robust Indian retail industry R Agarwal, A Mehrotra International Journal of Productivity and Quality Management 30 (1), 107-125, 2020 | 10 | 2020 |
| An Analysis of Adoption Pattern of Alternative Banking Channels by Indian Customers. R Agarwal, A Mehrotra IUP Journal of Marketing Management 16 (1), 2017 | 7 | 2017 |
| Work-Stress Content Analysis Using Social Media Data R Agarwal, A Mehrotra FIIB Business Review, 2023 | 5 | 2023 |
| Green thumbs at work: Boosting employee eco-participation through ecocentric leadership, green crafting, and green human resource management H Zafar, A Malik, R Gugnani, R Agarwal, S Nijjer Journal of Cleaner Production 432, 139718, 2023 | 4 | 2023 |
| A review of use of data mining during COVID-19 pandemic A Mehrotra, R Agarwal Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (6 …, 2021 | 4 | 2021 |
| Using CSI to Measure Customer Satisfaction with Indian Railways. R Agarwal, A Mehrotra Anvesha 10 (1), 2017 | 4 | 2017 |
| SEM approach to understanding m-commerce use in a developing country R Agarwal, A Mehrotra International Journal of Business and Globalisation 27 (3), 403-423, 2021 | 3 | 2021 |
| Credit cards in a developing economy: a data mining approach A Mehrotra, R Agarwal International Journal of Information and Decision Sciences 12 (4), 377-389, 2020 | 3 | 2020 |
| Indian customers’ attitude towards bundling: A basis for classification and targeting R Agarwal Global Business Review 19 (2), 510-531, 2018 | 3 | 2018 |
| Demographic Analysis of e-Governance Usage and Satisfaction Level Among Indians. R Agarwal, A Mehrotra IUP Journal of Information Technology 13 (4), 2017 | 3 | 2017 |
| Does Loyalty Program Membership Lead to Repeat Purchase: A Demographic Analysis with Customer Profiling and Machine Learning R Agarwal Management Dynamics 23 (2), 4, 2023 | 2 | 2023 |
| A Study of Spousal Influence in Family Purchase Decisions. R Agarwal ICFAI Journal of Consumer Behavior 2 (3), 2007 | 2 | 2007 |
