Ramon Rufin
Ramon Rufin
Profesor de Marketing UNED
Adresse e-mail validée de cee.uned.es
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Marketing público
R Rufín, C Medina
Investigación, aplicaciones y estrategias. Madrid: ESIC, 2012
492012
Analysis of health spa customers expectations and perceptions: The case of Spanish establishments
M Alén, JA Fraiz, R Rufín
Tékhne-Revista de Estudos Politécnicos, 245-262, 2006
452006
Las empresas turísticas en la sociedad de la información
RR Moreno
EDITORIAL RAMÓN ARECES, 2002
442002
A cross-cultural comparison of electronic government adoption in Spain and the USA
R Rufín, F Bélanger, CM Molina, L Carter, JCS Figueroa
Technology adoption and social issues: Concepts, methodologies, tools, and …, 2018
352018
The mediating effect of innovation in the relationship between retailers' strategic orientations and performance
C Medina, R Rufín
International Journal of Retail & Distribution Management, 2009
342009
Sales growth of Spanish tourist firms: Some implications of Gibrat's Law on marketing management
R Rufin
Tourism Management 28 (3), 788-805, 2007
332007
Adjusted expectations, satisfaction and loyalty development
R Rufín, C Medina, M Rey
The Service Industries Journal 32 (14), 2185-2202, 2012
312012
Imagen de los destinos turísticos urbanos y lealtad del turista...:¿ Actitud o comportamiento?
CM Molina, MR Moreno, RR Moreno
Estudios y perspectivas en turismo 19 (2), 279-298, 2010
312010
Moderating factors in adopting local e-government in Spain
R Rufín, C Medina, JC Sanchez Figueroa
Local Government Studies 38 (3), 367-385, 2012
292012
Satisfacción, lealtad y colectivismo en destinos culturales: Satisfaction, loyalty and collectivism in cultural destinations
MR Moreno, CM Molina, RR Moreno
Tourism & Management Studies 9 (2), 44-49, 2013
262013
Transparency policy and students’ satisfaction and trust
C Medina, R Rufín
Transforming Government: People, Process and Policy, 2015
222015
Introducción al marketing turístico
RR Moreno, MDR Paz
EDITORIAL RAMÓN ARECES, 2004
202004
Building trust and commitment to blogs
R Rufín, C Medina, M Rey
The Service Industries Journal 33 (9-10), 876-891, 2013
192013
Facilitator and inhibitor factors: Adopting e-government in a dual model
M Rey-Moreno, JA Felício, C Medina-Molina, R Rufín
Journal of Business Research 88, 542-549, 2018
162018
Marketing Público: Investigación, aplicaciones y estrategia
RR Moreno, CM Molina
ESIC Editorial, 2012
162012
Market delimitation, firm survival and growth in service industries
R Rufín, C Medina
The Service Industries Journal 30 (9), 1401-1417, 2010
142010
Marketing: Conceptos, instrumentos y estrategias
R RUFÍN
ed. UNED, Madrid, 1998
141998
Gender and e-government adoption in Spain
RR Moreno, CM Molina, JCS Figueroa, MR Moreno
International Journal of Electronic Government Research (IJEGR) 9 (3), 23-42, 2013
132013
El papel moderador de la cultura en la generación de satisfacción y lealtad
MM Cayetano, RM Ramón, RM Manuel
Investigaciones Europeas de Dirección y Economía de la Empresa 17 (1), 57-73, 2011
112011
Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows
AR Oromendía, MDR Paz, R Rufín
Tourism Economics 21 (2), 427-434, 2015
92015
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