| Predicting purchase intentions for an environmentally sensitive product LF Alwitt, RE Pitts Journal of consumer psychology 5 (1), 49-64, 1996 | 405 | 1996 |
| Personal values and travel decisions RE Pitts, AG Woodside Journal of Travel Research 25 (1), 20-25, 1986 | 340 | 1986 |
| Exploring factors influencing student study abroad destination choice J Eder, WW Smith, RE Pitts Journal of Teaching in Travel & Tourism 10 (3), 232-250, 2010 | 289 | 2010 |
| Female nudity, arousal, and ad response: An experimental investigation MS LaTour, RE Pitts, DC Snook-Luther Journal of Advertising 19 (4), 51-62, 1990 | 280 | 1990 |
| The communication effects of controversial sexual content in television programs and commercials DC Bello, RE Pitts, MJ Etzel Journal of advertising 12 (3), 32-42, 1983 | 275 | 1983 |
| Personal value influences on consumer product class and brand preferences RE Pitts, AG Woodside The Journal of Social Psychology 119 (1), 37-53, 1983 | 269 | 1983 |
| Personal values and consumer psychology RE Pitts, AG Woodside (No Title), 1984 | 177 | 1984 |
| Effects of consumer life styles, demographics, and travel activities on foreign and domestic travel behavior AG Woodside, RE Pitts Journal of travel research 14 (3), 13-15, 1976 | 172 | 1976 |
| The attraction effect and political choice in two elections YPS O’Curry, R Pitts Journal of Consumer Psychology 4 (1), 85-101, 1995 | 138 | 1995 |
| Using fear appeals in advertising for AIDS prevention in the college-age population. MS LaTour, RE Pitts Journal of health care marketing 9 (3), 1989 | 136 | 1989 |
| The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny? S Benet, RE Pitts, M LaTour Journal of Business Ethics 12, 45-55, 1993 | 132 | 1993 |
| Consumers' evaluative structures in two ethical situations: A means-end approach RE Pitts, JK Wong, DJ Whalen Journal of business research 22 (2), 119-130, 1991 | 123 | 1991 |
| Exploring the structure of ethical attributions as a component of the consumer decision model: The vicarious versus personal perspective J Whalen, RE Pitts, JK Wong Journal of Business Ethics 10, 285-293, 1991 | 118 | 1991 |
| Black and white response to culturally targeted television commercials: A values‐based approach RE Pitts, DJ Whalen, R O'Keefe, V Murray Psychology & Marketing 6 (4), 311-328, 1989 | 108 | 1989 |
| Significant issues in defining and assessing teacher dispositions FC Welch, RE Pitts, KJ Tenini, MG Kuenlen, SG Wood The Teacher Educator 45 (3), 179-201, 2010 | 90 | 2010 |
| United way contributions: coercion, charity or economic self-interest? B Keating, R Pitts, D Appel Southern Economic Journal, 816-823, 1981 | 90 | 1981 |
| Not all CEOs are created equal as advertising spokespersons: Evaluating the effective CEO spokesperson RE Reidenbach, RE Pitts Journal of Advertising 15 (1), 30-46, 1986 | 82 | 1986 |
| The influence of message framing on hotel guests’ linen-reuse intentions JE Blose, RW Mack, RE Pitts Cornell Hospitality Quarterly 56 (2), 145-154, 2015 | 69 | 2015 |
| Tax credits as a means of influencing consumer behavior RE Pitts, JL Wittenbach Journal of Consumer Research 8 (3), 335-338, 1981 | 66 | 1981 |
| Personal values and market segmentation: applying the value construct RE Pitts, AG Woodside Personal values and consumer psychology, 55-67, 1984 | 56 | 1984 |
Wayne W. SmithToronto Metropolitan University (formerly Ryerson University) - Ted Rogers School of HospitalityVerified email at ryerson.ca
