Tim Derdenger
Tim Derdenger
Associate Professor of Marketing and Strategy, Carnegie Mellon University
Verified email at andrew.cmu.edu - Homepage
TitleCited byYear
Economic Value of Celebrity Endorsements: Tiger Woods’ Impact on Sales of Nike Golf Balls
KYC Chung, T Derdenger, K Srinivasan
Marketing Science 32 (2), 271-293, 2013
1182013
Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects
Y Chao, T Derdenger
Management Science 59 (8), 1904-1926, 2013
63*2013
The Dynamic Effects of Bundling as a Product Strategy
T Derdenger, V Kumar
Marketing Science 32 (6), 827–859, 2013
572013
Technological tying and the intensity of price competition: An empirical analysis of the video game industry
T Derdenger
Quantitative Marketing and Economics 12 (2), 127-165, 2014
44*2014
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints
X Liu, T Derdenger, B Sun
Marketing Science 37 (4), 569–59, 2018
62018
Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment
TP Derdenger
Marketing Letters 29 (2), 123-136, 2018
52018
Emerging trends in product bundling: Investigating consumer choice and firm behavior
VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ...
Customer Needs and Solutions 5 (1-2), 107-120, 2018
52018
Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality
C Chou, T Derdenger, V Kumar
Forthcoming, Marketing Science, 2019
4*2019
Firms Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements
T Derdenger, H Li, K Srinivasan
Journal of Marketing Research 55, 14 – 34, 2018
32018
Estimating Dynamic Discrete Choice Models with Aggregate Data: Properties of the Inclusive Value Approximation
T Derdenger, V Kumar
Forthcoming, Quantitative Marketing and Economics, 2019
12019
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