Mart Ots
Mart Ots
Associate Professor, Jönköping International Business School
Verified email at - Homepage
Cited by
Cited by
Influencers tell all
C Abidin, M Ots
Unravelling authenticity and credibility in a Brand Scandal, 153-161, 2016
Digital innovation and the effects of artificial intelligence on firms’ research and development–Automation or augmentation, exploration or exploitation?
PC Johnson, C Laurell, M Ots, C Sandström
Technological Forecasting and Social Change 179, 121636, 2022
Integrated marketing communications (IMC): Why does it fail?: An analysis of practitioner mental models exposes barriers of IMC implementation
M Ots, G Nyilasy
Journal of Advertising Research 55 (2), 132-145, 2015
The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce
C Abidin, M Ots
AEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9, 2015
Social dynamics and stakeholder relationships in personal branding
G Dumont, M Ots
Journal of Business Research 106, 118-128, 2020
Media brands and branding
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
Handbook of media branding
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Springer International Publishing, 2015
Efficient servants of pluralism or marginalized media policy tools? The case of Swedish press subsidies
M Ots
Journal of Communication Inquiry 33 (4), 376-392, 2009
Just doing it: theorising integrated marketing communications (IMC) practices
M Ots, G Nyilasy
European Journal of Marketing 51 (3), 490-510, 2017
What is so special about media branding? Peculiarities and commonalities of a growing research area
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Handbook of media branding, 1-8, 2015
Media and brands: New ground to explore
M Ots
Media brands and branding, 1-7, 2008
What Is Sustainable Journalism?
P Berglez, U Olausson, M Ots
Peter Lang, 2017
Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands
M Ots, BJ Hartmann
Handbook of media branding, 217-229, 2015
The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications
M Ots, AH Krumsvik, M Ala-Fossi, P Rendahl
Javnost-The Public 23 (2), 170-187, 2016
Seeing native advertising production via the business model lens: The case of Forbes’s BrandVoice unit
S Feng, M Ots
Journal of Interactive Advertising 18 (2), 148-161, 2018
Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition
M Ots
Journal of Media Business Studies 9 (2), 43-63, 2012
Media business studies as we see it: Why does it matter, for whom, and how do you get published?
M Ots, G Nyilasy, U Rohn, P Wikström
Journal of Media Business Studies 12 (2), 103-106, 2015
Out of control? How online papers are both shaping and being shaped by user generated content
M Ots, M Karlsson
Media consumer brand equity: Implications for advertising media planning
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
Understanding value formation: A study of marketing communications practices at the food retailer ICA
M Ots
JIBS, 2010
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