Pierre-Yann Dolbec
Pierre-Yann Dolbec
Associate professor and Chair of Complexity and Markets at the John Molson School of Business
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Cited by
Cited by
Refashioning a field? Connected consumers and institutional dynamics in markets
PY Dolbec, E Fischer
Journal of Consumer Research 41 (6), 1447-1468, 2015
Netnographic analysis: Understanding culture through social media data
RV Kozinets, PY Dolbec, A Earley
The SAGE handbook of qualitative data analysis, 262-276, 2014
The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity
PY Dolbec, JC Chebat
Journal of Retailing 89 (4), 460-466, 2013
Introducing a spatial perspective to analyze market dynamics
RB Castilhos, PY Dolbec, E Veresiu
Marketing Theory 17 (1), 9-29, 2017
Conceptualizing spatial types: characteristics, transitions, and research avenues
R Castilhos, PY Dolbec
Marketing Theory 18 (2), 154-168, 2018
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools
PY Dolbec, R Castilhos, MJ Fonseca, G Trez
Journal of Marketing Research 59 (1), 118-135, 2022
Something old, something new: Enabled theory building in qualitative marketing research
PY Dolbec, E Fischer, R Canniford
Marketing Theory 21 (4), 443-461, 2021
Refashioning a field
PY Dolbec, E Fischer
Connected consumers and, 2015
Conceptualizing the space of markets: How spatiality influences market dynamics
R Castilhos, PY Dolbec, E Veresiu
ACR North American Advances, 2014
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets.
PY Dolbec, Z Arsel, A Aboelenien
Journal of Marketing, 2022
Problematizing the megaphone: The very difficult journey to becoming an influencer
T Nguyen, PY Dolbec
ACR North American Advances, 2020
In or Out? How Consumer Performances Lead to the Emergence of New Tastes
PY Dolbec, AF Maciel
Taste, Consumption and Markets, Zeynep Arsel and Jonathan Bean, eds …, 2018
Believe the Hype: How Resale Monetized Desire
PY Dolbec, MA Parmentier
ACR North American Advances, 2019
How Do Mainstream Cultural Market Categories Emerge: A Multi-Level Analysis of the Creation of Electronic Dance Music
PY Dolbec
York University, 2016
Netnographic analysis: Capturing and interpreting culture through websites, blogs, Tweets, Facebook posts, virtual worlds and other social media data
RV Kozinets, PY Dolbec, A Earley
The Sage Handbook of Qualitative Data Analysis. Sage: London) Marchington, M …, 2013
Reconceptualizing necessity entrepreneurship
D Gras, R Nason, PJ O'Donnell, A Slade Shantz, SA Sunny
Academy of Management Proceedings 2021 (1), 15368, 2021
How Do Online Influencers Monetize Their Audiences?
PY Dolbec, A Smith, T Hoang
ACR North American Advances, 2021
How does taste change? A field-level analysis of the dynamics of field-specific cultural capital
PY Dolbec
ACR North American Advances, 2014
SAGE Research Methods
R Kozinets, PY Dolbec, A Earley
What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities.
A Lachieze-Rey, PY Dolbec
Concordia University, 2023
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