| Refashioning a field? Connected consumers and institutional dynamics in markets PY Dolbec, E Fischer Journal of Consumer Research 41 (6), 1447-1468, 2015 | 422 | 2015 |
| Netnographic analysis: Understanding culture through social media data RV Kozinets, PY Dolbec, A Earley The SAGE handbook of qualitative data analysis, 262-276, 2014 | 405 | 2014 |
| The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity PY Dolbec, JC Chebat Journal of Retailing 89 (4), 460-466, 2013 | 398 | 2013 |
| Introducing a spatial perspective to analyze market dynamics RB Castilhos, PY Dolbec, E Veresiu Marketing Theory 17 (1), 9-29, 2017 | 84 | 2017 |
| Conceptualizing spatial types: characteristics, transitions, and research avenues R Castilhos, PY Dolbec Marketing Theory 18 (2), 154-168, 2018 | 47 | 2018 |
| How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools PY Dolbec, R Castilhos, MJ Fonseca, G Trez Journal of Marketing Research 59 (1), 118-135, 2022 | 23 | 2022 |
| Something old, something new: Enabled theory building in qualitative marketing research PY Dolbec, E Fischer, R Canniford Marketing Theory 21 (4), 443-461, 2021 | 22 | 2021 |
| Refashioning a field PY Dolbec, E Fischer Connected consumers and, 2015 | 20 | 2015 |
| Conceptualizing the space of markets: How spatiality influences market dynamics R Castilhos, PY Dolbec, E Veresiu ACR North American Advances, 2014 | 16 | 2014 |
| A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets. PY Dolbec, Z Arsel, A Aboelenien Journal of Marketing, 2022 | 12 | 2022 |
| Problematizing the megaphone: The very difficult journey to becoming an influencer T Nguyen, PY Dolbec ACR North American Advances, 2020 | 6 | 2020 |
| In or Out? How Consumer Performances Lead to the Emergence of New Tastes PY Dolbec, AF Maciel Taste, Consumption and Markets, Zeynep Arsel and Jonathan Bean, eds …, 2018 | 4 | 2018 |
| Believe the Hype: How Resale Monetized Desire PY Dolbec, MA Parmentier ACR North American Advances, 2019 | 2 | 2019 |
| How Do Mainstream Cultural Market Categories Emerge: A Multi-Level Analysis of the Creation of Electronic Dance Music PY Dolbec York University, 2016 | 2* | 2016 |
| Netnographic analysis: Capturing and interpreting culture through websites, blogs, Tweets, Facebook posts, virtual worlds and other social media data RV Kozinets, PY Dolbec, A Earley The Sage Handbook of Qualitative Data Analysis. Sage: London) Marchington, M …, 2013 | 2 | 2013 |
| Reconceptualizing necessity entrepreneurship D Gras, R Nason, PJ O'Donnell, A Slade Shantz, SA Sunny Academy of Management Proceedings 2021 (1), 15368, 2021 | 1 | 2021 |
| How Do Online Influencers Monetize Their Audiences? PY Dolbec, A Smith, T Hoang ACR North American Advances, 2021 | 1 | 2021 |
| How does taste change? A field-level analysis of the dynamics of field-specific cultural capital PY Dolbec ACR North American Advances, 2014 | 1 | 2014 |
| SAGE Research Methods R Kozinets, PY Dolbec, A Earley | 1 | 2011 |
| What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities. A Lachieze-Rey, PY Dolbec Concordia University, 2023 | | 2023 |
Eileen FischerYork UniversityVerified email at schulich.yorku.ca
