Pierre-Yann Dolbec
Pierre-Yann Dolbec
Associate professor and Chair of Complexity and Markets at the John Molson School of Business
Verified email at - Homepage
Cited by
Cited by
Netnographic analysis: Understanding culture through social media data
RV Kozinets, PY Dolbec, A Earley
The SAGE handbook of qualitative data analysis, 262-276, 2014
Refashioning a field? Connected consumers and institutional dynamics in markets
PY Dolbec, E Fischer
Journal of Consumer Research 41 (6), 1447-1468, 2015
The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity
PY Dolbec, JC Chebat
Journal of Retailing 89 (4), 460-466, 2013
Introducing a spatial perspective to analyze market dynamics
RB Castilhos, PY Dolbec, E Veresiu
Marketing Theory 17 (1), 9-29, 2017
Conceptualizing spatial types: characteristics, transitions, and research avenues
R Castilhos, PY Dolbec
Marketing Theory 18 (2), 154-168, 2018
Something old, something new: Enabled theory building in qualitative marketing research
PY Dolbec, E Fischer, R Canniford
Marketing Theory 21 (4), 443-461, 2021
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools
PY Dolbec, R Castilhos, MJ Fonseca, G Trez
Journal of Marketing Research 59 (1), 118-135, 2022
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets.
PY Dolbec, Z Arsel, A Aboelenien
Journal of Marketing, 2022
Refashioning a field
PY Dolbec, E Fischer
Connected consumers and, 2015
The SAGE handbook of qualitative data analysis
RV Kozinets, PY Dolbec, A Earley, U Flick
Netnographic analysis: Understanding culture through social media data …, 2014
Conceptualizing the space of markets: How spatiality influences market dynamics
R Castilhos, PY Dolbec, E Veresiu
Advances in Consumer Research 42, 265-270, 2014
Problematizing the megaphone: The very difficult journey to becoming an influencer
T Nguyen, PY Dolbec
Advances in Consumer Research 48, 874-79, 2020
In or Out? How Consumer Performances Lead to the Emergence of New Tastes
PY Dolbec, AF Maciel
Taste, Consumption and Markets, 95-114, 2018
Believe the Hype: How Resale Monetized Desire
PY Dolbec, MA Parmentier
NA-Advances in Consumer Research 47, 539-540, 2019
How Do Mainstream Cultural Market Categories Emerge: A Multi-Level Analysis of the Creation of Electronic Dance Music
PY Dolbec
York University, 2016
Netnographic analysis: Capturing and interpreting culture through websites, blogs, Tweets, Facebook posts, virtual worlds and other social media data
RV Kozinets, PY Dolbec, A Earley
The Sage Handbook of Qualitative Data Analysis. Sage: London) Marchington, M …, 2013
Reconceptualizing necessity entrepreneurship
D Gras, R Nason, PJ O'Donnell, A Slade Shantz, SA Sunny
Academy of Management Proceedings 2021 (1), 15368, 2021
How does taste change? A field-level analysis of the dynamics of field-specific cultural capital.
PY Dolbec
Advances in Consumer Research 42, 2014
Sage Research Methods
R Kozinets, RW Belk
What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities.
A Lachieze-Rey, PY Dolbec
Concordia University, 2023
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