Anthony Patterson
Anthony Patterson
Professor of Marketing, Lancaster University
Verified email at - Homepage
Cited by
Cited by
Networks of Desire: How Technology Increases Our Passion to Consume
R Kozinets, A Patterson, R Ashman
Journal of Consumer Research 43, 659-682, 2017
Beyond technology acceptance: understanding consumer practice
S Baron, A Patterson, K Harris
International journal of service industry management, 2006
Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand
A Patterson
Journal of Business Research, 2012
Replaced by a Robot: Service Implications in the Age of the Machine
F McLeay, VS Osburg, V Yoganathan, A Patterson
Journal of Service Research 24 (1), 104-121, 2021
Processes, relationships, settings, products and consumers: the case for qualitative diary research
A Patterson
Qualitative Market Research: An International Journal, 2005
Feed people first: A service ecosystem perspective on innovative food waste reduction
S Baron, A Patterson, R Maull, GC Warnaby
Journal of Service Research, 2017
‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world
R Ashman, A Patterson, S Brown
Journal of Business Research 92, 474-483, 2018
Imagining marketing: art, aesthetics, and the avant-garde
S Brown, A Patterson
Routledge, 2000
Selling stories: Harry Potter and the marketing plot
S Brown, A Patterson
Psychology & Marketing 27 (6), 541-556, 2010
Knick-knack paddy-whack, give a pub a theme
S Brown, A Patterson
Journal of Marketing Management 16 (6), 647-662, 2000
How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats
A Patterson, Y Khogeer, J Hodgson
Journal of marketing management 29 (1-2), 69-85, 2013
Harry Potter and the service-dominant logic of marketing: A cautionary tale
S Brown, A Patterson
Journal of marketing management 25 (5-6), 519-533, 2009
Deviant employees and dreadful service encounters: customer tales of discord and distrust
A Patterson, S Baron
Journal of Services Marketing, 2010
Service-dominant logic: marketing research implications and opportunities
S Baron, A Patterson, G Warnaby, K Harris
Journal of Customer Behaviour 9 (3), 253-264, 2010
Chronicles of 'customer experience': the downfall of Lewis's foretold
A Patterson, J Hodgson, J Shi
Journal of Marketing Management 24 (1-2), 29-45, 2008
Figments for sale: marketing, imagination and the artistic imperative
S Brown, A Patterson
Strangers in the night: speeddating, CCI and service businesses
S Baron, A Patterson, K Harris, J Hodgson
Service Business 1, 211-232, 2007
Cycling into headwinds: Analyzing practices that inhibit sustainability
K Scheurenbrand, E Parsons, B Cappellini, A Patterson
Journal of public policy & marketing 37 (2), 227-244, 2018
No tale, no sale: a novel approach to marketing communication
A Patterson, S Brown
The Marketing Review 5 (4), 315-328, 2005
Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand
S Mills, A Patterson, L Quinn
Celebrity, Convergence and Transformation, 147-163, 2017
The system can't perform the operation now. Try again later.
Articles 1–20