| Does country of origin matter for low‐involvement products? ZU Ahmed, JP Johnson, X Yang, C Kheng Fatt, H Sack Teng, ... International marketing review 21 (1), 102-120, 2004 | 815 | 2004 |
| The influence of the components of a state's tourist image on product positioning strategy ZU Ahmed Tourism management 12 (4), 331-340, 1991 | 658 | 1991 |
| International marketing ethics from an Islamic perspective: A value-maximization approach M Saeed, ZU Ahmed, SM Mukhtar Journal of business ethics 32, 127-142, 2001 | 577 | 2001 |
| Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines ZU Ahmed, JP Johnson, C Pei Ling, T Wai Fang, A Kah Hui International marketing review 19 (3), 279-302, 2002 | 510 | 2002 |
| An investigation of the status of the Malaysian construction industry ARB Ibrahim, MH Roy, Z Ahmed, G Imtiaz Benchmarking: An International Journal 17 (2), 294-308, 2010 | 323 | 2010 |
| Malaysian shopping mall behavior: an exploratory study ZU Ahmed, M Ghingold, Z Dahari Asia Pacific Journal of Marketing and Logistics 19 (4), 331-348, 2007 | 307 | 2007 |
| The need for the identification of the constituents of a destination's tourist image: A promotion segmentation perspective ZU Ahmed Journal of Professional Services Marketing 14 (1), 37-60, 1996 | 254 | 1996 |
| International risk perceptions and mode of entry: a case study of Malaysian multinational firms ZU Ahmed, O Mohamad, B Tan, JP Johnson Journal of Business Research 55 (10), 805-813, 2002 | 225 | 2002 |
| Understanding the unique consumer behavior of Japanese tourists ZU Ahmed, FB Krohn Journal of Travel & Tourism Marketing 1 (3), 73-86, 1993 | 187 | 1993 |
| To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers Z Ahmed, R Anang, N Othman, M Sambasivan Journal of Services Marketing 27 (7), 551-563, 2013 | 180 | 2013 |
| Export promotion programs of Malaysian firms: an international marketing perspective ZU Ahmed, O Mohamed, JP Johnson, LY Meng Journal of business research 55 (10), 831-843, 2002 | 165 | 2002 |
| Marketing Your community: Correcting a Negative Image: Some destinations have gained a negative image in the minds of travelers. Here are some marketing methods for offsetting … ZU Ahmed Cornell Hotel and Restaurant Administration Quarterly 31 (4), 24-27, 1991 | 165 | 1991 |
| The impact of barriers to export on export marketing performance CC Julian, ZU Ahmed Journal of Global Marketing 19 (1), 71-94, 2005 | 149 | 2005 |
| The empirical link between relationship marketing tools and consumer retention in retail marketing J Bojei, CC Julian, CABC Wel, ZU Ahmed Journal of Consumer Behaviour 12 (3), 171-181, 2013 | 132 | 2013 |
| Consumer preferences for commercial web site design: an Asia‐Pacific perspective X Yang, ZU Ahmed, M Ghingold, G Sock Boon, T Su Mei, L Lee Hwa Journal of Consumer Marketing 20 (1), 10-27, 2003 | 132 | 2003 |
| Does' made in...'matter to consumers? A Malaysian study of country of origin effect O Mohamad, ZU Ahmed, ED Honeycutt Jr, TH Tyebkhan Multinational Business Review 8 (2), 69-69, 2000 | 131 | 2000 |
| Analyzing the dynamics of the global construction industry: past, present and future A Razak Bin Ibrahim, MH Roy, ZU Ahmed, G Imtiaz Benchmarking: An International Journal 17 (2), 232-252, 2010 | 130 | 2010 |
| Reversing the United States' declining competitiveness in the marketing of international tourism: a perspective on future policy ZU Ahmed, FB Krohn Journal of Travel Research 29 (2), 23-29, 1990 | 125 | 1990 |
| Impact of employer branding on organization’s performance AA Aldousari, A Robertson, MSA Yajid, ZU Ahmed Journal of transnational management 22 (3), 153-170, 2017 | 122 | 2017 |
| Malaysian consumers' credit card usage behavior ZU Ahmed, I Ismail, M Sadiq Sohail, I Tabsh, H Alias Asia Pacific Journal of Marketing and Logistics 22 (4), 528-544, 2010 | 115 | 2010 |
