Michael K. Brady
Michael K. Brady
Department of Marketing, Florida State University
Adresse e-mail validée de fsu.edu
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Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
JJ Cronin Jr, MK Brady, GTM Hult
Journal of retailing 76 (2), 193-218, 2000
95832000
Some new thoughts on conceptualizing perceived service quality: a hierarchical approach
MK Brady, JJ Cronin Jr
Journal of marketing 65 (3), 34-49, 2001
55812001
Performance-only measurement of service quality: a replication and extension
MK Brady, JJ Cronin Jr, RR Brand
Journal of business research 55 (1), 17-31, 2002
14802002
Customer orientation: Effects on customer service perceptions and outcome behaviors
MK Brady, JJ Cronin Jr
Journal of service Research 3 (3), 241-251, 2001
11152001
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
MK Brady, CJ Robertson
Journal of Business research 51 (1), 53-60, 2001
10572001
A cross‐sectional test of the effect and conceptualization of service value
JJ Cronin, MK Brady, RR Brand, R Hightower, DJ Shemwell
Journal of services Marketing, 1997
8201997
Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
R Hightower Jr, MK Brady, TL Baker
Journal of Business research 55 (9), 697-707, 2002
7822002
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
CM Voorhees, MK Brady, R Calantone, E Ramirez
Journal of the academy of marketing science 44 (1), 119-134, 2016
7232016
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
MK Brady, GA Knight, JJ Cronin Jr, G Tomas, M Hult, BD Keillor
Journal of Retailing 81 (3), 215-230, 2005
5712005
Rethinking service recovery strategies: the effect of rapport on consumer responses to service failure
T DeWitt, MK Brady
Journal of Service Research 6 (2), 193-207, 2003
3892003
Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food …
MK Brady, CJ Robertson, JJ Cronin
Journal of International Management 7 (2), 129-149, 2001
3642001
A voice from the silent masses: an exploratory and comparative analysis of noncomplainers
CM Voorhees, MK Brady, DM Horowitz
Journal of the academy of marketing science 34 (4), 514-527, 2006
3062006
Customer rage episodes: emotions, expressions and behaviors
JR McColl-Kennedy, PG Patterson, AK Smith, MK Brady
Journal of Retailing 85 (2), 222-237, 2009
3042009
A dimension‐specific analysis of performance‐only measurement of service quality and satisfaction in China's retail banking
L Zhou
Journal of services Marketing, 2004
2922004
Strategies to offset performance failures: The role of brand equity
MK Brady, JJ Cronin Jr, GL Fox, ML Roehm
Journal of Retailing 84 (2), 151-164, 2008
2532008
Touch versus tech: When technology functions as a barrier or a benefit to service encounters
M Giebelhausen, SG Robinson, NJ Sirianni, MK Brady
Journal of Marketing 78 (4), 113-124, 2014
2352014
An exploratory study of service value in the USA and Ecuador
MK Brady, CJ Robertson
International Journal of Service Industry Management, 1999
2311999
Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
S Leroi-Werelds, S Streukens, MK Brady, G Swinnen
Journal of the academy of marketing science 42 (4), 430-451, 2014
2222014
A service perspective on the drivers of complaint intentions
CM Voorhees, MK Brady
Journal of Service Research 8 (2), 192-204, 2005
2152005
Conveying trustworthiness to online consumers: reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
RL Benedicktus, MK Brady, PR Darke, CM Voorhees
Journal of Retailing 86 (4), 322-335, 2010
2022010
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