| Possessions and the extended self RW Belk Journal of consumer research 15 (2), 139-168, 1988 | 10701 | 1988 |
| Culture and consumption: New approaches to the symbolic character of consumer goods and activities GD McCracken Indiana University Press, 1990 | 4741 | 1990 |
| Netnography: Doing ethnographic research online RV Kozinets Sage publications, 2010 | 4599* | 2010 |
| Materialism: Trait aspects of living in the material world RW Belk Journal of Consumer research 12 (3), 265-280, 1985 | 2592 | 1985 |
| The sacred and the profane in consumer behavior: Theodicy on the odyssey RW Belk, M Wallendorf, JF Sherry Jr Journal of consumer research 16 (1), 1-38, 1989 | 2436 | 1989 |
| Situational variables and consumer behavior RW Belk Journal of Consumer research 2 (3), 157-164, 1975 | 2310 | 1975 |
| You are what you can access: Sharing and collaborative consumption online R Belk Journal of business research 67 (8), 1595-1600, 2014 | 2019 | 2014 |
| Sharing R Belk Journal of consumer research 36 (5), 715-734, 2009 | 1630 | 2009 |
| The fire of desire: A multisited inquiry into consumer passion RW Belk, G Ger, S Askegaard Journal of consumer research 30 (3), 326-351, 2003 | 1170 | 2003 |
| Three scales to measure constructs related to materialism: Reliability, validity, and relationships to measures of happiness RW Belk ACR North American Advances, 1984 | 1114 | 1984 |
| Extended self in a digital world RW Belk Journal of Consumer Research 40 (3), 477-500, 2013 | 1093 | 2013 |
| A naturalistic inquiry into buyer and seller behavior at a swap meet RW Belk, JF Sherry Jr, M Wallendorf Journal of Consumer Research 14 (4), 449-470, 1988 | 1009 | 1988 |
| Collecting in a consumer society RW Belk Routledge, 2013 | 954 | 2013 |
| An exploratory assessment of situational effects in buyer behavior RW Belk Journal of marketing research 11 (2), 156-163, 1974 | 886 | 1974 |
| Developmental recognition of consumption symbolism RW Belk, KD Bahn, RN Mayer Journal of consumer research 9 (1), 4-17, 1982 | 850 | 1982 |
| The mountain man myth: A contemporary consuming fantasy RW Belk, JA Costa Journal of consumer research 25 (3), 218-240, 1998 | 820 | 1998 |
| Why not share rather than own? R Belk The Annals of the American Academy of Political and Social Science 611 (1 …, 2007 | 798 | 2007 |
| Gift giving as agapic love: An alternative to the exchange paradigm based on dating experiences RW Belk, GS Coon Journal of consumer research 20 (3), 393-417, 1993 | 787 | 1993 |
| Assessing trustworthiness in naturalistic consumer research M Wallendorf, RW Belk ACR Special Volumes, 1989 | 752 | 1989 |
| Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan DK Tse, RW Belk, N Zhou Journal of consumer research 15 (4), 457-472, 1989 | 739 | 1989 |
