| A new approach to stadium experience: The dynamics of the sensoryscape, social interaction, and sense of home S Lee, HJ Lee, WJ Seo, C Green Journal of Sport Management 26 (6), 490-505, 2012 | 136 | 2012 |
| Which senses matter more? The impact of our senses on team identity and team loyalty. S Lee, B Heere, K Chung Sport Marketing Quarterly 22 (4), 2013 | 99 | 2013 |
| Understanding why people play fantasy sport: Development of the Fantasy Sport Motivation Inventory (FanSMI) S Lee, WJ Seo, BC Green European Sport Management Quarterly 13 (2), 166-199, 2013 | 92 | 2013 |
| The effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams’ websites WJ Seo, BC Green, YJ Ko, S Lee, J Schenewark Sport management review 10 (3), 231-252, 2007 | 84 | 2007 |
| Sport team emotion: Conceptualization, scale development and validation S Lee, Y Kim, B Heere Sport Management Review 21 (4), 363-376, 2018 | 48 | 2018 |
| Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior S Lee, B Heere Sport Marketing Quarterly 27 (2), 82-92, 2018 | 42 | 2018 |
| Repeat attendance as a function of liminality, communitas and team identification S Lee, S In, WJ Seo South African Journal for Research in Sport, Physical Education and …, 2015 | 20 | 2015 |
| The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences K Chung, DS Ryu, S Lee International Journal of Sports Marketing and Sponsorship 17 (4), 302-319, 2016 | 14 | 2016 |
| Understanding factors affecting the choice of a sport licensed product over its unlicensed alternative S Lee, L Chalip 한국스포츠산업경영학회지 21 (2), 35-54, 2016 | 14 | 2016 |
| 프로야구 팀 브랜드 스키마를 구성하는 인지적-정서적 연상 간의 링크에 관한 탐구 이승환， 전선영 한국스포츠산업경영학회지 24 (1), 46-63, 2019 | 9 | 2019 |
| Identifying emotions associated with professional sport team brands S Lee, B Heere, L Chalip North American Society for Sport Management, University of Texas, Austin 28, 2013 | 7 | 2013 |
| 프로야구 구단의 사회적 책임 (CSR) 활동이 스폰서 기업의 브랜드 개성 및 관계지속의도에 미치는 영향: 이동통신사의 사례 권정일， 이승환 한국스포츠산업경영학회지 24 (5), 88-105, 2019 | 6 | 2019 |
| Sport participation in immigrantsꞌ acculturation: a case of Korean immigrants WJ Seo, BY Moon, NS Kim, S Lee, SH Park, S Han South African Journal for Research in Sport, Physical Education and …, 2017 | 6 | 2017 |
| Identifying emotions associated with sport team brands and testing its impact on sport consumer behavior in the advertising setting S Lee Doctoral Dissertation, The University of Texas at Austin, 2013 | 5 | 2013 |
| Factors affecting the purchase of licensed products S Lee, L Chalip paper (poster) presented at the Annual Conference of the North American …, 2009 | 5 | 2009 |
| 브랜드 (프로스포츠 팀) 진정성 척도 개발에 관한 연구 이승환 체육과학연구 33 (1), 111-124, 2022 | 4 | 2022 |
| 팀 정체성의 강도 및 멀티 페르소나의 역학관계가 스포츠팬들의 삶의 만족에 미치는 영향 이승환 한국체육과학회지 31 (1), 425-441, 2022 | 4 | 2022 |
| 브랜드 (스포츠 팀) 속성의 연상 강도가 팀 충성도에 미치는 영향에 관한 탐구 이승환 한국체육과학회지 25 (2), 551-563, 2016 | 4 | 2016 |
| 팬 커뮤니티 마커와 스포츠소비자행동: 팬 커뮤니티 마커, 팬 커뮤니티 동일시, 팀 동일시, 구전의도 간의 구조적 관계를 중심으로 이승환 한국체육과학회지 31 (6), 373-394, 2022 | 3 | 2022 |
| 팀 동일시 및 팬 커뮤니티 동일시가 스포츠팬들의 행복감과 팀 브랜드 자산에 미치는 상대적인 영향: 개인주의-집단주의의 문화적 차이를 중심으로 이승환 한국체육과학회지 31 (3), 535-553, 2022 | 3 | 2022 |
