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Seunghwan Lee   이승환
Seunghwan Lee 이승환
Verified email at kookmin.ac.kr
Title
Cited by
Cited by
Year
A new approach to stadium experience: The dynamics of the sensoryscape, social interaction, and sense of home
S Lee, HJ Lee, WJ Seo, C Green
Journal of Sport Management 26 (6), 490-505, 2012
1392012
Which senses matter more? The impact of our senses on team identity and team loyalty.
S Lee, B Heere, K Chung
Sport Marketing Quarterly 22 (4), 2013
992013
Understanding why people play fantasy sport: Development of the Fantasy Sport Motivation Inventory (FanSMI)
S Lee, WJ Seo, BC Green
European Sport Management Quarterly 13 (2), 166-199, 2013
952013
The effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams’ websites
WJ Seo, BC Green, YJ Ko, S Lee, J Schenewark
Sport management review 10 (3), 231-252, 2007
842007
Sport team emotion: Conceptualization, scale development and validation
S Lee, Y Kim, B Heere
Sport Management Review 21 (4), 363-376, 2018
492018
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
S Lee, B Heere
Sport Marketing Quarterly 27 (2), 82-92, 2018
442018
Repeat attendance as a function of liminality, communitas and team identification
S Lee, S In, WJ Seo
South African Journal for Research in Sport, Physical Education and …, 2015
202015
The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
K Chung, DS Ryu, S Lee
International Journal of Sports Marketing and Sponsorship 17 (4), 302-319, 2016
142016
Understanding factors affecting the choice of a sport licensed product over its unlicensed alternative
S Lee, L Chalip
한국스포츠산업경영학회지 21 (2), 35-54, 2016
142016
프로야구 팀 브랜드 스키마를 구성하는 인지적-정서적 연상 간의 링크에 관한 탐구
이승환, 전선영
한국스포츠산업경영학회지 24 (1), 46-63, 2019
92019
Identifying emotions associated with professional sport team brands
S Lee, B Heere, L Chalip
North American Society for Sport Management, University of Texas, Austin 28, 2013
72013
프로야구 구단의 사회적 책임 (CSR) 활동이 스폰서 기업의 브랜드 개성 및 관계지속의도에 미치는 영향: 이동통신사의 사례
권정일, 이승환
한국스포츠산업경영학회지 24 (5), 88-105, 2019
62019
Sport participation in immigrantsꞌ acculturation: a case of Korean immigrants
WJ Seo, BY Moon, NS Kim, S Lee, SH Park, S Han
South African Journal for Research in Sport, Physical Education and …, 2017
62017
Identifying emotions associated with sport team brands and testing its impact on sport consumer behavior in the advertising setting
S Lee
Doctoral Dissertation, The University of Texas at Austin, 2013
52013
Factors affecting the purchase of licensed products
S Lee, L Chalip
paper (poster) presented at the Annual Conference of the North American …, 2009
52009
브랜드 (프로스포츠 팀) 진정성 척도 개발에 관한 연구
이승환
체육과학연구 33 (1), 111-124, 2022
42022
팀 정체성의 강도 및 멀티 페르소나의 역학관계가 스포츠팬들의 삶의 만족에 미치는 영향
이승환
한국체육과학회지 31 (1), 425-441, 2022
42022
브랜드 (스포츠 팀) 속성의 연상 강도가 팀 충성도에 미치는 영향에 관한 탐구
이승환
한국체육과학회지 25 (2), 551-563, 2016
42016
팬 커뮤니티 마커와 스포츠소비자행동: 팬 커뮤니티 마커, 팬 커뮤니티 동일시, 팀 동일시, 구전의도 간의 구조적 관계를 중심으로
이승환
한국체육과학회지 31 (6), 373-394, 2022
32022
팀 동일시 및 팬 커뮤니티 동일시가 스포츠팬들의 행복감과 팀 브랜드 자산에 미치는 상대적인 영향: 개인주의-집단주의의 문화적 차이를 중심으로
이승환
한국체육과학회지 31 (3), 535-553, 2022
32022
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