| A new approach to stadium experience: The dynamics of the sensoryscape, social interaction, and sense of home S Lee, HJ Lee, WJ Seo, C Green Journal of Sport Management 26 (6), 490-505, 2012 | 140 | 2012 |
| Which senses matter more? The impact of our senses on team identity and team loyalty. S Lee, B Heere, K Chung Sport Marketing Quarterly 22 (4), 2013 | 101 | 2013 |
| Understanding why people play fantasy sport: Development of the Fantasy Sport Motivation Inventory (FanSMI) S Lee, WJ Seo, BC Green European Sport Management Quarterly 13 (2), 166-199, 2013 | 96 | 2013 |
| The effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams’ websites WJ Seo, BC Green, YJ Ko, S Lee, J Schenewark Sport management review 10 (3), 231-252, 2007 | 81 | 2007 |
| Sport team emotion: Conceptualization, scale development and validation S Lee, Y Kim, B Heere Sport Management Review 21 (4), 363-376, 2018 | 49 | 2018 |
| Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior S Lee, B Heere Sport Marketing Quarterly 27 (2), 82-92, 2018 | 45 | 2018 |
| Repeat attendance as a function of liminality, communitas and team identification S Lee, S In, WJ Seo South African Journal for Research in Sport, Physical Education and …, 2015 | 20 | 2015 |
| The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences K Chung, DS Ryu, S Lee International Journal of Sports Marketing and Sponsorship 17 (4), 302-319, 2016 | 15 | 2016 |
| Understanding factors affecting the choice of a sport licensed product over its unlicensed alternative S Lee, L Chalip 한국스포츠산업경영학회지 21 (2), 35-54, 2016 | 13 | 2016 |
| Identifying links between cognitive and emotional brand associations in professional baseball teams and testing its impact on fanship 이승환， 전선영 한국스포츠산업경영학회지 24 (1), 46-63, 2019 | 9* | 2019 |
| The effect of professional baseball teams’ corporate social responsibility (CSR) on sponsors’ brand personality and sport fans’ relationship continuity intention: Focusing on … 권정일， 이승환 한국스포츠산업경영학회지 24 (5), 88-105, 2019 | 8* | 2019 |
| Identifying emotions associated with professional sport team brands S Lee, B Heere, L Chalip North American Society for Sport Management, University of Texas, Austin 28, 2013 | 7 | 2013 |
| Sport participation in immigrantsꞌ acculturation: A case of Korean immigrants WJ Seo, BY Moon, NS Kim, S Lee, SH Park, S Han South African Journal for Research in Sport, Physical Education and …, 2017 | 6 | 2017 |
| Development of the brand authenticity scale for professional sport teams 이승환 체육과학연구 33 (1), 111-124, 2022 | 5* | 2022 |
| Identifying emotions associated with sport team brands and testing its impact on sport consumer behavior in the advertising setting S Lee Doctoral Dissertation, The University of Texas at Austin, 2013 | 5 | 2013 |
| Factors affecting the purchase of licensed products S Lee, L Chalip paper (poster) presented at the Annual Conference of the North American …, 2009 | 5 | 2009 |
| The effects of the strength of team identification and the dynamics of multi-persona on sport fans' life satisfaction 이승환 한국체육과학회지 31 (1), 425-441, 2022 | 4* | 2022 |
| The effect of the associative strength of brand (sport team) attributes on team loyalty 이승환 한국체육과학회지 25 (2), 551-563, 2016 | 4* | 2016 |
| Fan community markers and sport consumer behavior: The structural relationships among fan community markers, fan community identification, team identification, and WOM intentions 이승환 한국체육과학회지 31 (6), 373-394, 2022 | 3* | 2022 |
| The relative effectiveness of team identification and fan community identification on sport fans’ happiness and team brand equity: Focusing on cultural differences in … 이승환 한국체육과학회지 31 (3), 535-553, 2022 | 3* | 2022 |
