| Assessing the prerequisite of successful CSR implementation: are consumers aware of CSR initiatives? A Pomering, S Dolnicar Journal of business ethics 85, 285-301, 2009 | 1029 | 2009 |
| Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion A Pomering, LW Johnson Corporate Communications: An International Journal 14 (4), 420-439, 2009 | 416 | 2009 |
| Conceptualising a contemporary marketing mix for sustainable tourism A Pomering, G Noble, LW Johnson Journal of Sustainable Tourism 19 (8), 953-969, 2011 | 226 | 2011 |
| Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large A Pomering Australasian Marketing Journal 25 (2), 157-165, 2017 | 223 | 2017 |
| Constructing a corporate social responsibility reputation using corporate image advertising A Pomering, LW Johnson Australasian Marketing Journal 17 (2), 106-114, 2009 | 200 | 2009 |
| Gender and message appeal: Their influence in a pro-environmental social advertising context G Noble, A Pomering, L W. Johnson Journal of social marketing 4 (1), 4-21, 2014 | 119 | 2014 |
| Customers’ sensitivity to different measures of corporate social responsibility in the Australian banking sector A Pomering, S Dolnicar | 63 | 2006 |
| Denying bogus skepticism in climate change and tourism research CM Hall, B Amelung, S Cohen, E Eijgelaar, S Gössling, J Higham, ... Tourism Management 47, 352-356, 2015 | 61 | 2015 |
| Advertising corporate social responsibility: Results from an experimental manipulation of key message variables A Pomering, LW Johnson, G Noble Corporate Communications: an international journal 18 (2), 249-263, 2013 | 57 | 2013 |
| Consumer response to corporate social responsibility initiatives: An investigation of two necessary awareness states A Pomering, S Dolnicar | 57 | 2007 |
| The portrayal of Indigenous identity in Australian tourism brand advertising: Engendering an image of extraordinary reality or staged authenticity? A Pomering, L White Place Branding and Public Diplomacy 7, 165-174, 2011 | 43 | 2011 |
| No time for smokescreen skepticism: A rejoinder to Shani and Arad CM Hall, B Amelung, S Cohen, E Eijgelaar, S Gössling, J Higham, ... Tourism Management 47, 341-347, 2015 | 41 | 2015 |
| Communicating corporate social responsibility through corporate image advertising AA Pomering The handbook of communication and corporate social responsibility, 379-398, 2011 | 36 | 2011 |
| Building Sustainability into Services Marketing: Expanding decision-making from a mix to a matrix A Pomering, LW Johnson Sustainability 10 (9), 2992, 2018 | 35 | 2018 |
| Self-identity and social norms in destination choice by young Australian travellers C Lewis, G Kerr, A Pomering Tourist Studies 10 (3), 265-283, 2010 | 34 | 2010 |
| Indigenous identity in the nation brand: tension and inconsistency in a nation's tourism advertising campaigns A Pomering Corporate Reputation Review 16, 66-79, 2013 | 32 | 2013 |
| Communicating CSR through corporate image advertising A Pomering Handbook of integrated CSR communication, 171-190, 2017 | 26 | 2017 |
| Sustainable tourism marketing: what should be in the mix? A Pomering, LW Johnson, G Noble | 15 | 2009 |
| Conceptualising a contemporary marketing mix for sustainable tourism marketing A Pomering, LW Johnson, G Noble | 14 | 2010 |
| Designing a knowledge management system for social services not-for-profit organisations P Massingham, R Massingham, A Pomering International Journal of Knowledge Management (IJKM) 14 (3), 69-81, 2018 | 11 | 2018 |
