| Online survey research: can response factors be improved? B Wright, PH Schwager Journal of Internet Commerce 7 (2), 253-269, 2008 | 120 | 2008 |
| Surveying adolescents: The impact of data collection methodology on response quality B Wright, AO Ogbuehi Electronic Journal of Business Research Methods 12 (1), pp41‑53-pp41‑53, 2014 | 41 | 2014 |
| An Evaluation of the Consumer Ethnocentric Scale (CETSCALE) Among Chinese Consumers. Y Wei, B Wright, H Wang, C Yu International Journal of Global Management Studies 1 (1), 2009 | 22 | 2009 |
| Application of media richness theory to data collection B Wright, PH Schwager, N Donthu Journal of Applied Business Research (JABR) 24 (1), 2008 | 16 | 2008 |
| The influence of atmospherics in consumer research data collection B Wright, MP Conchar, AM Ianuzzi Journal of Applied Business Research (JABR) 25 (1), 2009 | 7 | 2009 |
| The power of can't: Reactance & product preference among young consumers B Wright, AO Ogbuehi, LC Prieto, N Donthu Academy of Marketing Studies Journal 19 (1), 149, 2015 | 6 | 2015 |
| The Online Learning Environment: Delivering Quality? MP Conchar, HJ Meric, B Wright Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 4 | 2015 |
| Corporate Social Media: A Typology of Consumers B Wright, S Nadler, AL Borders, PH Schwager, A Sasnett Atlantic Marketing Journal 7 (1), 9, 2018 | 3 | 2018 |
| The changing landscape of marketing research: A study of marketing consultants B Wright, J Wagner Journal of Applied Business Research (JABR) 24 (3), 2008 | 2 | 2008 |
| Business Framing for Analytics B Wright | | 2015 |
| Profile of Corporate Social Media Consumer Segments B Wright, AL Borders, PH Schwager, SS Nadler | | 2015 |
| conducted by the Babson Research group (2011), sixty-five percent of reporting institutions claimed that online learning was B Wright Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2014 | | 2014 |
| The business sector has become increasingly cognizant of the work ethic for graduates of online degrees. Executives, human resource professionals, and hiring managers are … B Wright Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2014 | | 2014 |
| PREFERENCE FOR FORBIDDEN ENTERTAINMENT PRODUCTS AMONG ADOLESCENT MALES B Wright, A Ogbuehi, L Prieto Allied Academies International Conference. Academy of Marketing Studies …, 2014 | | 2014 |
| The impact of data collection methodology and warning labels on adolescents' response factors BD Wright Georgia State University, 2005 | | 2005 |
| Atlantic Marketing Journal B Wright, S Nadler, AL Borders, PH Schwager, A Sasnett | | |
