Leyland Pitt
Leyland Pitt
Dennis F. Culver Chair of Business, and Professor of Marketing, Beedie School of Business, SImon
Verified email at sfu.ca
Title
Cited by
Cited by
Year
Service quality: a measure of information systems effectiveness
LF Pitt, RT Watson, CB Kavan
MIS quarterly, 173-187, 1995
26201995
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
PR Berthon, LF Pitt, K Plangger, D Shapiro
Business horizons 55 (3), 261-271, 2012
14412012
The World Wide Web as an advertising medium
P Berthon, LF Pitt, RT Watson
Journal of advertising research 36 (1), 43-54, 1996
7541996
U-commerce: expanding the universe of marketing
RT Watson, LF Pitt, P Berthon, GM Zinkhan
Journal of the Academy of marketing science 30 (4), 333-347, 2002
6382002
To serve or create? Strategic orientations toward customers and innovation
P Berthon, JM Hulbert, LF Pitt
California management review 42 (1), 37-58, 1999
6101999
Aesthetics and ephemerality: observing and preserving the luxury brand
P Berthon, L Pitt, M Parent, JP Berthon
California management review 52 (1), 45-66, 2009
5582009
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 58 (4), 411-420, 2015
5182015
When customers get clever: Managerial approaches to dealing with creative consumers
PR Berthon, LF Pitt, I McCarthy, SM Kates
Business horizons 50 (1), 39-47, 2007
4992007
Ad Lib: When Customers Create the Ad
P Berthon, L Pitt, C Campbell
California management review 50 (4), 6-30, 2008
4942008
Measuring information systems service quality: lessons from two longitudinal case studies
RT Watson, LF Pitt, CB Kavan
MIS quarterly, 61-79, 1998
4821998
Market orientation and business performance: some European evidence
L Pitt, A Caruana, PR Berthon
International marketing review, 1996
4671996
Measuring information systems service quality: concerns for a complete canvas
LF Pitt, RT Watson, CB Kavan
MIS quarterly, 209-221, 1997
4411997
Employment branding in the knowledge economy
MT Ewing, LF Pitt, NM De Bussy, P Berthon
International Journal of advertising 21 (1), 3-22, 2002
4302002
Understanding consumer conversations around ads in a Web 2.0 world
C Campbell, LF Pitt, M Parent, PR Berthon
Journal of Advertising 40 (1), 87-102, 2011
3902011
Packaging, marketing, logistics and the environment: are there trade‐offs?
G Prendergast, L Pitt
International Journal of Physical Distribution & Logistics Management, 1996
3401996
The penguin’s window: Corporate brands from an open-source perspective
LF Pitt, RT Watson, P Berthon, D Wynn, G Zinkhan
Journal of the Academy of Marketing Science 34 (2), 115-127, 2006
3222006
Unpacking the social media phenomenon: towards a research agenda
JH Kietzmann, BS Silvestre, IP McCarthy, LF Pitt
Journal of public affairs 12 (2), 109-119, 2012
3022012
Corporate objectives in sports sponsorship
R Abratt, BC Clayton, LF Pitt
International Journal of Advertising 6 (4), 299-312, 1987
3001987
Brand management prognostications
P Berthon, JM Hulbert, LF Pitt
MIT Sloan Management Review 40 (2), 53, 1999
2971999
Innovation or customer orientation? An empirical investigation
P Berthon, J Mac Hulbert, L Pitt
European Journal of Marketing, 2004
2872004
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