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Robert E C Sparks
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Year
The social context of smoking: the next frontier in tobacco control?
B Poland, K Frohlich, RJ Haines, E Mykhalovskiy, M Rock, R Sparks
Tobacco control 15 (1), 59, 2006
3682006
“It’s gotta be the shoes”: Youth, race, and sneaker commercials
B Wilson, R Sparks
Sociology of Sport Journal 13 (4), 398-427, 1996
1251996
The politics of the body in the context of modernity
J Harvey, R Sparks
Quest 43 (2), 164-189, 1991
1241991
Intertextuality, tobacco sponsorship of sports, and adolescent male smoking culture: a selective review of tobacco industry documents
T Dewhirst, R Sparks
Journal of Sport and Social Issues 27 (4), 372-398, 2003
832003
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
XS Yang
International Journal of Sports Marketing and Sponsorship 10 (1), 57-72, 2008
672008
Impacts of black athlete media portrayals on Canadian youth
B Wilson, R Sparks
Canadian Journal of Communication 24 (4), 1-36, 1999
481999
Beliefs about tobacco industry (mal) practices and youth smoking behaviour: insight for future tobacco control campaigns (Canada)
ST Leatherdale, R Sparks, VA Kirsh
Cancer Causes & Control 17, 705-711, 2006
452006
Broad-based and targeted sponsorship strategies in Canadian women's ice hockey
R Sparks, M Westgate
International Journal of Sports Marketing and Sponsorship 4 (1), 48-73, 2002
452002
‘Responsible drinking’programs and the alcohol industry in Brazil: Killing two birds with one stone?
D Pantani, R Sparks, ZM Sanchez, I Pinsky
Social Science & Medicine 75 (8), 1387-1391, 2012
442012
“Delivering the Male”: Sports, Canadian Television, and the Making of TSN
R Sparks
Canadian Journal of Communication, 1992
371992
Inside the promotional vortex: Canadian media construction of Sydney Olympic triathlete Simon Whitfield
SC Darnell, R Sparks
International Review for the Sociology of Sport 40 (3), 357-376, 2005
362005
Meaning transfer in sports news and sponsorship: Promoting Canadian Olympic triathlete Simon Whitfield
SC Darnell, R Sparks
International Journal of Sports Marketing and Sponsorship 8 (2), 44-63, 2007
332007
Convergence, corporate restructuring, and Canadian online news, 2000-2003
R Sparks, ML Young, S Darnell
Canadian Journal of Communication, 2006
322006
Youth awareness of tobacco sponsorship as a dimension of brand equity
R Sparks
International Journal of Advertising and Marketing to Children 1 (3), 193-218, 1999
291999
Bridging the gap between science and public health: taking advantage of tobacco control experience in B razil to inform policies to counter risk factors for non‐communicable …
VL da Costa e Silva, D Pantani, M Andreis, R Sparks, I Pinsky
Addiction 108 (8), 1360-1366, 2013
222013
Child Sexual Abuse in Sport: For reasonable responses to a disturbing problem
P Donnelly, R Sparks
POLICY OPTIONS-MONTREAL- 18, 3-5, 1997
191997
Self-regulation of beer advertising: a comparative analysis of perceived violations by adolescents and experts
A Vendrame, R Silva, Z Xuan, R Sparks, J Noel, I Pinsky
Alcohol and Alcoholism 50 (5), 602-607, 2015
182015
Tobacco promotion restrictions–An international regulatory impasse?
J Hoek, R Sparks
International Marketing Review 17 (3), 216-230, 2000
182000
Michael Jordan, sneaker commercials, and Canadian youth cultures
B Wilson, R Sparks
Michael Jordan Inc.: Corporate sport, media culture, and late modern America …, 2001
152001
Historical hangovers or burning possibilities: regulation and adaptation in global tobacco and alcohol sponsorship.
R Sparks, T Dewhirst, S Jette, A Schweinbenz
Global sport sponsorship, 19-66, 2005
142005
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