The social context of smoking: the next frontier in tobacco control? B Poland, K Frohlich, RJ Haines, E Mykhalovskiy, M Rock, R Sparks Tobacco control 15 (1), 59, 2006 | 368 | 2006 |
“It’s gotta be the shoes”: Youth, race, and sneaker commercials B Wilson, R Sparks Sociology of Sport Journal 13 (4), 398-427, 1996 | 125 | 1996 |
The politics of the body in the context of modernity J Harvey, R Sparks Quest 43 (2), 164-189, 1991 | 124 | 1991 |
Intertextuality, tobacco sponsorship of sports, and adolescent male smoking culture: a selective review of tobacco industry documents T Dewhirst, R Sparks Journal of Sport and Social Issues 27 (4), 372-398, 2003 | 83 | 2003 |
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics XS Yang International Journal of Sports Marketing and Sponsorship 10 (1), 57-72, 2008 | 67 | 2008 |
Impacts of black athlete media portrayals on Canadian youth B Wilson, R Sparks Canadian Journal of Communication 24 (4), 1-36, 1999 | 48 | 1999 |
Beliefs about tobacco industry (mal) practices and youth smoking behaviour: insight for future tobacco control campaigns (Canada) ST Leatherdale, R Sparks, VA Kirsh Cancer Causes & Control 17, 705-711, 2006 | 45 | 2006 |
Broad-based and targeted sponsorship strategies in Canadian women's ice hockey R Sparks, M Westgate International Journal of Sports Marketing and Sponsorship 4 (1), 48-73, 2002 | 45 | 2002 |
‘Responsible drinking’programs and the alcohol industry in Brazil: Killing two birds with one stone? D Pantani, R Sparks, ZM Sanchez, I Pinsky Social Science & Medicine 75 (8), 1387-1391, 2012 | 44 | 2012 |
“Delivering the Male”: Sports, Canadian Television, and the Making of TSN R Sparks Canadian Journal of Communication, 1992 | 37 | 1992 |
Inside the promotional vortex: Canadian media construction of Sydney Olympic triathlete Simon Whitfield SC Darnell, R Sparks International Review for the Sociology of Sport 40 (3), 357-376, 2005 | 36 | 2005 |
Meaning transfer in sports news and sponsorship: Promoting Canadian Olympic triathlete Simon Whitfield SC Darnell, R Sparks International Journal of Sports Marketing and Sponsorship 8 (2), 44-63, 2007 | 33 | 2007 |
Convergence, corporate restructuring, and Canadian online news, 2000-2003 R Sparks, ML Young, S Darnell Canadian Journal of Communication, 2006 | 32 | 2006 |
Youth awareness of tobacco sponsorship as a dimension of brand equity R Sparks International Journal of Advertising and Marketing to Children 1 (3), 193-218, 1999 | 29 | 1999 |
Bridging the gap between science and public health: taking advantage of tobacco control experience in B razil to inform policies to counter risk factors for non‐communicable … VL da Costa e Silva, D Pantani, M Andreis, R Sparks, I Pinsky Addiction 108 (8), 1360-1366, 2013 | 22 | 2013 |
Child Sexual Abuse in Sport: For reasonable responses to a disturbing problem P Donnelly, R Sparks POLICY OPTIONS-MONTREAL- 18, 3-5, 1997 | 19 | 1997 |
Self-regulation of beer advertising: a comparative analysis of perceived violations by adolescents and experts A Vendrame, R Silva, Z Xuan, R Sparks, J Noel, I Pinsky Alcohol and Alcoholism 50 (5), 602-607, 2015 | 18 | 2015 |
Tobacco promotion restrictions–An international regulatory impasse? J Hoek, R Sparks International Marketing Review 17 (3), 216-230, 2000 | 18 | 2000 |
Michael Jordan, sneaker commercials, and Canadian youth cultures B Wilson, R Sparks Michael Jordan Inc.: Corporate sport, media culture, and late modern America …, 2001 | 15 | 2001 |
Historical hangovers or burning possibilities: regulation and adaptation in global tobacco and alcohol sponsorship. R Sparks, T Dewhirst, S Jette, A Schweinbenz Global sport sponsorship, 19-66, 2005 | 14 | 2005 |