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Co-authors
- Gad SaadProfessor of Marketing and Evolutionary Behavioral Scientist, Concordia UniversityVerified email at jmsb.concordia.ca
- Laurette DubéProfessor, James McGill Chair of Consumer and Lifestyle Psychology, McGill UniversityVerified email at mcgill.ca
- Maria SääksjärviAssociate Professor of Marketing, BIVerified email at bi.no
- Ying JiangAssociate Professor, University of Ontario Institute of TechnologyVerified email at uoit.ca
- Chatura RanaweeraProfessor of Marketing, Lazaridis School of Business, Wilfrid Laurier UniversityVerified email at wlu.ca
- Erik Jan HultinkProfessor of New Product Marketing, Delft University of Technology, The NetherlandsVerified email at tudelft.nl
- jan schoormansVerified email at tudelft.nl
- David R LewisPresident, BEworks Research InstituteVerified email at beworks.com
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Tripat Gill
Associate Professor of Marketing, Wilfrid Laurier University
Verified email at wlu.ca - Homepage