Follow
Kelly Haws
Kelly Haws
Anne Marie and Thomas B. Walker, Jr. Professor of Marketing, Vanderbilt University
Verified email at vanderbilt.edu
Title
Cited by
Cited by
Year
Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research
WO Bearden, RG Netemeyer, KL Haws
Sage publications, 2011
2835*2011
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products
KL Haws, KP Winterich, RW Naylor
Journal of consumer psychology 24 (3), 336-354, 2014
10162014
Dynamic pricing and consumer fairness perceptions
KL Haws, WO Bearden
Journal of consumer research 33 (3), 304-311, 2006
6712006
An assessment of chronic regulatory focus measures
K Haws, U Dholakia, WO Bearden
Journal of Marketing Research 47 (October), 967-982, 2009
4882009
Helpful hopefulness: The effect of future positive emotions on consumption
KP Winterich, KL Haws
Journal of Consumer Research 38 (October), 505-524, 2012
2642012
The squander sequence: Understanding food waste at each stage of the consumer decision-making process
LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ...
Journal of Public Policy & Marketing 35 (2), 292-304, 2016
2192016
Consumer spending self-control effectiveness and outcome elaboration prompts
KL Haws, WO Bearden, GY Nenkov
Journal of the Academy of Marketing Science 40, 695-710, 2012
2192012
Healthy diets make empty wallets: The healthy= expensive intuition
KL Haws, RW Reczek, KL Sample
Journal of Consumer Research 43 (6), 992-1007, 2017
2112017
Traveling with companions: The social customer journey
R Hamilton, R Ferraro, KL Haws, A Mukhopadhyay
Journal of Marketing 85 (1), 68-92, 2021
2102021
Eating with a purpose: consumer response to functional food health claims in conflicting versus complementary information environments
RW Naylor, CM Droms, KL Haws
Journal of Public Policy & Marketing 28 (2), 221-233, 2009
1942009
Healthy satiation: The role of decreasing desire in effective self-control
JP Redden, KL Haws
Journal of Consumer Research 39 (5), 1100-1114, 2013
1812013
Keeping it all without being buried alive: Understanding product retention tendency
KL Haws, RW Naylor, RA Coulter, WO Bearden
Journal of Consumer Psychology 22 (2), 224-236, 2012
1362012
Seize the day! Encouraging indulgence for the hyperopic consumer
KL Haws, C Poynor
Journal of Consumer Research 35 (4), 680-691, 2008
1302008
Motivating customers to adhere to expert advice in professional services: a medical service context
K Seiders, AG Flynn, LL Berry, KL Haws
Journal of Service Research 18 (1), 39-58, 2015
1232015
When Value Trumps Health in a Supersized World
K Haws, K Winterich
Journal of Marketing 77, 2013
1212013
Sounds big: The effects of acoustic pitch on product perceptions
ML Lowe, KL Haws
Journal of Marketing Research 54 (2), 331-346, 2017
1172017
On the road to addiction: The facilitative and preventive roles of marketing cues
IM Martin, MA Kamins, DM Pirouz, SW Davis, KL Haws, AM Mirabito, ...
Journal of Business Research 66 (8), 1219-1226, 2013
1112013
Healthy through presence or absence, nature or science?: A framework for understanding front-of-package food claims
Q André, P Chandon, K Haws
Journal of Public Policy & Marketing 38 (2), 172-191, 2019
1022019
Vice-virtue bundles
PJ Liu, KL Haws, C Lamberton, TH Campbell, GJ Fitzsimons
Management Science 61 (1), 204-228, 2015
912015
Lucky loyalty: the effect of consumer effort on predictions of randomly determined marketing outcomes
RW Reczek, KL Haws, CA Summers
Journal of Consumer Research 41 (4), 1065-1077, 2014
892014
The system can't perform the operation now. Try again later.
Articles 1–20