Leonard Berry
Leonard Berry
University Distinguished Professor of Marketing, Mays Business School, Texas A&M University
Verified email at tamu.edu - Homepage
Title
Cited by
Cited by
Year
Servqual: A multiple-item scale for measuring consumer perc
A Parasuraman, VA Zeithaml, LL Berry
Journal of retailing 64 (1), 12, 1988
369601988
A conceptual model of service quality and its implications for future research
A Parasuraman, VA Zeithaml, LL Berry
Journal of marketing 49 (4), 41-50, 1985
339021985
Services marketing: Integrating customer focus across the firm
VA Zeithaml, MJ Bitner, DD Gremler
McGraw-Hill Education,, 2018
160242018
The behavioral consequences of service quality
VA Zeithaml, LL Berry, A Parasuraman
Journal of marketing 60 (2), 31-46, 1996
156081996
Delivering quality service: Balancing customer perceptions and expectations
VA Zeithaml, A Parasuraman, LL Berry, LL Berry
Simon and Schuster, 1990
88271990
Refinement and reassessment of the SERVQUAL scale
A Parasuraman, LL Berry, VA Zeithaml
Journal of retailing 67 (4), 420, 1991
74731991
Marketing services: Competing through quality
LL Berry, A Parasuraman
Simon and Schuster, 2004
58342004
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
A Parasuraman, VA Zeithaml, LL Berry
Journal of marketing 58 (1), 111-124, 1994
54341994
Relationship marketing of services—growing interest, emerging perspectives
LL Berry
Journal of the Academy of marketing science 23 (4), 236-245, 1995
53711995
Relationship marketing
LL Berry
Emerging perspectives on services marketing 66 (3), 33-47, 1983
46791983
Problems and strategies in services marketing
VA Zeithaml, A Parasuraman, LL Berry
Journal of marketing 49 (2), 33-46, 1985
45351985
The nature and determinants of customer expectations of service
VA Zeithaml, LL Berry, A Parasuraman
Journal of the academy of Marketing Science 21 (1), 1-12, 1993
41461993
Cultivating service brand equity
LL Berry
Journal of the Academy of marketing Science 28 (1), 128-137, 2000
28862000
Communication and control processes in the delivery of service quality
VA Zeithaml, LL Berry, A Parasuraman
Journal of marketing 52 (2), 35-48, 1988
28611988
Understanding customer expectations of service
A Parasuraman, LL Berry, VA Zeithaml
Sloan management review 32 (3), 39-48, 1991
27251991
Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria
A Parasuraman, VA Zeithaml, LL Berry
Journal of retailing 70 (3), 201-230, 1994
26341994
Customers' motivations for maintaining relationships with service providers
N Bendapudi, LL Berry
Journal of retailing 73 (1), 15-37, 1997
25521997
Services marketing is different
LL Berry
Business 30 (3), 24-29, 1980
20621980
The employee as customer
LL Berry
Journal of retail banking 3 (1), 33-40, 1981
17851981
Understanding service convenience
LL Berry, K Seiders, D Grewal
Journal of marketing 66 (3), 1-17, 2002
17522002
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