Toward a theory of customer engagement marketing CM Harmeling, JW Moffett, MJ Arnold, BD Carlson Journal of the Academy of marketing science 45, 312-335, 2017 | 1242 | 2017 |
Creating effective online customer experiences A Bleier, CM Harmeling, RW Palmatier Journal of marketing 83 (2), 98-119, 2019 | 521 | 2019 |
Beyond anger: A deeper look at consumer animosity CM Harmeling, P Magnusson, N Singh Journal of International Business Studies 46, 676-693, 2015 | 189 | 2015 |
Transformational relationship events CM Harmeling, RW Palmatier, MB Houston, MJ Arnold, SA Samaha Journal of Marketing 79 (5), 39-62, 2015 | 181 | 2015 |
Customer engagement marketing RW Palmatier, V Kumar, CM Harmeling Springer, 2017 | 131 | 2017 |
Group marketing: Theory, mechanisms, and dynamics CM Harmeling, RW Palmatier, E Fang, D Wang Journal of Marketing 81 (4), 1-24, 2017 | 64 | 2017 |
Insight is power: Understanding the terms of the consumer-firm data exchange M Krafft, V Kumar, C Harmeling, S Singh, T Zhu, J Chen, T Duncan, ... Journal of Retailing 97 (1), 133-149, 2021 | 57 | 2021 |
Customer inertia marketing CM Henderson, L Steinhoff, CM Harmeling, RW Palmatier Journal of the Academy of Marketing Science 49, 350-373, 2021 | 41 | 2021 |
Marketing, through the eyes of the stigmatized CM Harmeling, M Mende, ML Scott, RW Palmatier Journal of Marketing Research 58 (2), 223-245, 2021 | 37 | 2021 |
Marketing’s role in multi-stakeholder engagement L Aksoy, S Banda, C Harmeling, TL Keiningham, A Pansari International Journal of Research in Marketing 39 (2), 445-461, 2022 | 26 | 2022 |
Conclusion: informing customer engagement marketing and future research CM Harmeling, JW Moffett, RW Palmatier Customer engagement marketing, 307-323, 2018 | 26 | 2018 |
Consumer job journeys LA Bettencourt, C Harmeling, Y Bhagwat-Rana, MB Houston Journal of Service Research 25 (3), 347-370, 2022 | 16 | 2022 |
Relationship dynamics: understanding continuous and discontinuous relationship change CM Harmeling, RW Palmatier Handbook of research on distribution channels, 317-336, 2019 | 14 | 2019 |
Personalized communication as a platform for service inclusion? Initial insights into interpersonal and AI-based personalization for stigmatized consumers M Mende, ML Scott, VO Ubal, CMK Hassler, CM Harmeling, RW Palmatier Journal of Service Research 27 (1), 28-48, 2024 | 7 | 2024 |
Commentaries on relationship marketing: The present and future of customer relationships in services L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ... SMR-Journal of Service Management Research 6 (1), 2-27, 2022 | 4 | 2022 |
How Firms Can Shape the Customer Experience for Greater Success in Online Retailing A Bleier, CM Harmeling, RW Palmatier MSI Report No. 17 119, 1-58, 2017 | 2 | 2017 |
Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content RE Hochstein, CM Harmeling, T Perko Journal of the Academy of Marketing Science, 1-21, 2023 | 1 | 2023 |
Economic inequality, trust, and brand leadership JT Beck, C Harmeling, Y Bhagwat, CM Henderson MSI working paper series 16–109, 2016 | 1 | 2016 |
Sports sponsorship effectiveness: the impact of transformational consumption experiences C Harmeling, B Carlson Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
SIGNALING BRAND INCLUSIVITY WITH A PINCH OF TABOO: UNDERSTANDING TABOO ADVERTISING EFFECTIVENESS WITH THE OKCUPID CASE M Jiang, E Anlamlier, SS Ulu, C Harmeling American Academy of Advertising. Conference. Proceedings (Online), 123-123, 2023 | | 2023 |