| Trust at different organizational levels E Fang, RW Palmatier, LK Scheer, N Li Journal of marketing 72 (2), 80-98, 2008 | 354 | 2008 |
| General alliance experience, uncertainty, and marketing alliance governance mode choice N Li, W Boulding, R Staelin Journal of the Academy of Marketing Science 38, 141-158, 2010 | 122 | 2010 |
| Religion, opportunism, and international market entry via non-equity alliances or joint ventures N Li Journal of Business Ethics 80, 771-789, 2008 | 77 | 2008 |
| A three-country study of unethical sales behaviors N Li, WH Murphy Journal of Business Ethics 111, 219-235, 2012 | 48 | 2012 |
| Religious affiliation, religiosity, and academic performance of university students: Campus life implications for US universities N Li, WH Murphy Religion & Education 45 (1), 1-22, 2018 | 41 | 2018 |
| A multi-nation study of sales manager effectiveness with global implications WH Murphy, N Li Industrial Marketing Management 41 (7), 1152-1163, 2012 | 28 | 2012 |
| Prior consumer satisfaction and alliance encounter satisfaction attributions N Li, WH Murphy Journal of Consumer Marketing 30 (4), 371-381, 2013 | 26 | 2013 |
| Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research WH Murphy, N Li Industrial Marketing Management 51, 115-121, 2015 | 17 | 2015 |
| Key account management in China: Insights from a Chinese supplier WH Murphy, N Li Journal of Business Research 68 (6), 1234-1241, 2015 | 17 | 2015 |
| Consumers' alliance encounter satisfaction, attributions, and behavioral intentions N Li, W H. Murphy Journal of Consumer Marketing 30 (6), 517-529, 2013 | 13 | 2013 |
| Making better foreign friendships: the effects of increased cultural diversity in alliance portfolios and portfolio configuration decisions on firm performance N Li, WH Murphy Journal of Business & Industrial Marketing 37 (1), 65-77, 2022 | 1 | 2022 |
| A KEY ACCOUNT MANAGEMENT RESEARCH AGENDA FOR CHINA WH Murphy, N Li Global Marketing Conference, 816-817, 2014 | | 2014 |
| CROSS-CULTURAL EXAMINATION OF ANTECEDENTS OF SALES MANAGER EFFECTIVENESS: A STUDY OF SALESPEOPLE IN SIX COUNTRIES N Li, FWH Murphy Marketing Theory and Applications, 153, 2010 | | 2010 |
