| The Different Roles of Product Appearance in Consumer Choice* MEH Creusen, JPL Schoormans Journal of product innovation management 22 (1), 63-81, 2005 | 1111 | 2005 |
| Product personality and its influence on consumer preference PCM Govers, JPL Schoormans Journal of Consumer Marketing, 2005 | 491 | 2005 |
| The effect of new package design on product attention, categorization and evaluation JPL Schoormans, HSJ Robben Journal of Economic psychology 18 (2-3), 271-287, 1997 | 471 | 1997 |
| Product attachment and satisfaction: understanding consumers' post‐purchase behavior R Mugge, HNJ Schifferstein, JPL Schoormans Journal of consumer Marketing, 2010 | 204 | 2010 |
| How consumers perceive product appearance: The identification of three product appearance attributes J Blijlevens, MEH Creusen, JPL Schoormans International Journal of design 3 (3), 27-35, 2009 | 203 | 2009 |
| Emotional bonding with personalised products R Mugge, JPL Schoormans, HNJ Schifferstein Journal of Engineering Design 20 (5), 467-476, 2009 | 193 | 2009 |
| Design strategies to postpone consumers' product replacement: The value of a strong person-product relationship R Mugge, JPL Schoormans, HNJ Schifferstein The Design Journal 8 (2), 38-48, 2005 | 172 | 2005 |
| Aesthetic appraisal of product designs: Independent effects of typicality and arousal J Blijlevens, CC Carbon, R Mugge, JPL Schoormans British journal of Psychology 103 (1), 44-57, 2012 | 143 | 2012 |
| Product value importance and consumer preference for visual complexity and symmetry MEH Creusen, RW Veryzer, JPL Schoormans European Journal of Marketing, 2010 | 134 | 2010 |
| Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern L Magnier, J Schoormans Journal of Environmental Psychology 44, 53-62, 2015 | 133 | 2015 |
| Judging a product by its cover: Packaging sustainability and perceptions of quality in food products L Magnier, J Schoormans, R Mugge Food quality and preference 53, 132-142, 2016 | 131 | 2016 |
| The design of smart product-service systems (PSSs): An exploration of design characteristics A Valencia, R Mugge, J Schoormans, H Schifferstein International Journal of Design 9 (1), 2015 | 129 | 2015 |
| A real-life assessment on the effect of smart appliances for shifting households’ electricity demand CBA Kobus, EAM Klaassen, R Mugge, JPL Schoormans Applied Energy 147, 335-343, 2015 | 120 | 2015 |
| The development and testing of a product personality scale R Mugge, PCM Govers, JPL Schoormans Design Studies 30 (3), 287-302, 2009 | 115 | 2009 |
| Using Product Bundling to Facilitate the Adoption Process of Radical Innovations* MJ Reinders, RT Frambach, JPL Schoormans Journal of Product Innovation Management 27 (7), 1127-1140, 2010 | 109 | 2010 |
| Should new products look similar or different? The influence of the market environment on strategic product styling O Person, J Schoormans, D Snelders, TM Karjalainen Design studies 29 (1), 30-48, 2008 | 106 | 2008 |
| Enhancing concept test validity by using expert consumers JPL Schoormans, RJ Ortt, CJPM De Bont Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1995 | 95 | 1995 |
| Personalizing product appearance: the effect on product attachment R Mugge Proceedings of 2004 International Conference on Design and Emotion. Ankara …, 2004 | 92 | 2004 |
| Product personality in physical interaction PMA Desmet, JCO Nicolas, JP Schoormans Design Studies 29 (5), 458-477, 2008 | 90 | 2008 |
| A longitudinal study of product attachment and its determinants R Mugge, HNJ Schifferstein, JPL Schoormans ACR European Advances, 2005 | 88 | 2005 |
