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Marcia Christina Ferreira
Marcia Christina Ferreira
Senior Lecturer in Marketing and Consumer Research
Verified email at essex.ac.uk - Homepage
Title
Cited by
Cited by
Year
Santa Rosa: um designer a serviço da literatura brasileira
MC Ferreira, ELC Lima
O design brasileiro antes do design: aspectos da história gráfica, 1870-1960 …, 2005
338*2005
“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities
MC Ferreira, D Scaraboto
Journal of Business Research 69 (1), 191-207, 2016
992016
Isolation in globalizing academic fields: a collaborative autoethnography of Early Career Researchers
M Belkir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ...
Academy of Management Learning & Education, 261–285, 2019
682019
Overworked and isolated: the rising epidemic of loneliness in academia
O Sibai, MC Ferreira, F Bernardo
The Conversation, 2019
242019
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?
M Brouard, KH Brunk, M Campana, M Dalmoro, MC Ferreira, ...
Journal of Public Policy & Marketing 42 (1), 56-73, 2023
152023
Materials matter: An exploration of the curatorial practices of consumers as collectors
D Scaraboto, MC Ferreira, E Chung
Consumer Culture Theory 18, 217-243, 2016
152016
Santa Rosa: um designer a serviço da literatura
ELC LIMA, MC FERREIRA
CARDOSO, Rafael. O design brasileiro antes o design: aspectos da história …, 1997
15*1997
Consumer Decision Making in a Counterfeit-Plentiful Market: an Exploratory Study in the Brazilian Context
MC Ferreira, D Botelho, ARD de Almeida
Latin American Advances in Consumer Research 2, 109-115, 2008
102008
Qualitative insights for digital marketing
M Ferreira, D Scaraboto
SAGE Handbook of Digital Marketing, 2022
82022
The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context
B Figueiredo, N Ourahmoune, P Rojas, SJN Pereira, D Scaraboto, ...
Consumer Culture Theory, Research in Consumer Behavior 16, 259-273, 2014
82014
Origins and Development of online communities and Their Role in Marketing Research
D Scaraboto, MC Ferreira
The SAGE Handbook of Digital Marketing, 83-99, 2022
32022
A Falsa Ilusão de Ter: Investigando os Tipos de Valor para o Consumidor de Falsificações
MC Ferreira
Proceedings of XXXII ANPAD Meeting 32, 1-16, 2008
32008
Santa Rosa e Invenção do Livro Modernista
MC Ferreira
Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Artes, 1997
31997
Santa Rosa e o design do livro modernista
ELC LIMA, MC FERREIRA
Pesquisa & Desenvolvimendo em Design 1, 327-336, 1998
21998
Flexible fieldnoting for contemporary consumer culture research
B Figueiredo, MC Ferreira, D Scaraboto
Handbook of Qualitative Research Methods in Marketing, 422-435, 2024
12024
Academic Careers in Management: How do We Get to Where the Grass Is Greener?
A Bristow, MG Gonzalez-Morales, AD Huff, M Kraimer, M Pudelko, ...
Academy of Management Proceedings 2019 (1), 15620, 2019
12019
Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities
VA Vieira, M Dalmoro, EC Aguiar, MC Ferreira
Brazilian Administration Review 21, 1-4, 2025
2025
Disruptive Consumption Practices in Emerging Markets: An Abstract
MC Ferreira, D Scaraboto, AS Dallolio, EZ Brito, B Figueiredo
Academy of Marketing Science Annual Conference, 65-66, 2022
2022
Market-centric pathways for racial inclusion: the case of# MyBlackReceipt
O Sibai, K Brunk, M Belkhir, M Brouard, M Campana, M Dalmoro, ...
Advances in Consumer Research 50, 49-54, 2022
2022
Just As Real As It Seems: Managing The Undesirable Consequences of Unethical Consumption Behaviour
M Ferreira, P Maclaran
Association for Consumer Research, 2020
2020
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Articles 1–20