| Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity Y Jie, TJ Chou, N Chou Journal of Brand Management 19 (6), 525-540, 2012 | 15 | 2012 |
| Prepayment effect: Prepayment with clawback increases task participation Y Jie Journal of Business Research 92, 210-218, 2018 | 3 | 2018 |
| Market entry timing and company performance: a study of listed companies in the People's Republic of China TJ Chou, B Jie, L Li Problems and perspectives in management, 124-134, 2009 | 3 | 2009 |
| Argumentum ad Novitatem: Mere newness as a choice heuristic JY Jie, Y Li ACR North American Advances, 2016 | 2 | 2016 |
| ‘New Is Good’: Consumers Prefer Chronologically Newer Options Y Jie, Y Li Available at SSRN 3551082, 2020 | 1 | 2020 |
| Moving Past Option and Future Payment Closer to Now Affects Decision and Behavior: Newness Effect and Prepayment Effect Y Jie UC Riverside, 2017 | 1 | 2017 |
| Consumer Mere Newness Bias Y Jie, Y Li | 1 | 2015 |
| Older is better: Consumers prefer older drugs Y Jie Psychology & Marketing 37 (11), 1498-1510, 2020 | | 2020 |
| Responding to requests for help: Effects of payoff schemes with small monetary units Y Jie Journal of Behavioral and Experimental Economics 88, 101582, 2020 | | 2020 |
| Loss Aversion As a Self-Commitment Device to Improve Eating Habits JY Jie ACR North American Advances, 2017 | | 2017 |
| loss aversion as a commitment device to improve eating habits | | |
