Yun Jie
Yun Jie
Sun Yat-sen Business School, Guangzhou, China
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Y Jie, TJ Chou, N Chou
Journal of Brand Management 19 (6), 525-540, 2012
Prepayment effect: Prepayment with clawback increases task participation
Y Jie
Journal of Business Research 92, 210-218, 2018
Market entry timing and company performance: a study of listed companies in the People's Republic of China
TJ Chou, B Jie, L Li
Problems and perspectives in management, 124-134, 2009
Argumentum ad Novitatem: Mere newness as a choice heuristic
JY Jie, Y Li
ACR North American Advances, 2016
‘New Is Good’: Consumers Prefer Chronologically Newer Options
Y Jie, Y Li
Available at SSRN 3551082, 2020
Moving Past Option and Future Payment Closer to Now Affects Decision and Behavior: Newness Effect and Prepayment Effect
Y Jie
UC Riverside, 2017
Consumer Mere Newness Bias
Y Jie, Y Li
Older is better: Consumers prefer older drugs
Y Jie
Psychology & Marketing 37 (11), 1498-1510, 2020
Responding to requests for help: Effects of payoff schemes with small monetary units
Y Jie
Journal of Behavioral and Experimental Economics 88, 101582, 2020
Loss Aversion As a Self-Commitment Device to Improve Eating Habits
JY Jie
ACR North American Advances, 2017
loss aversion as a commitment device to improve eating habits
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