| Expectancy‐value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants E Kempen, J Kasambala, L Christie, E Symington, L Jooste, T Van Eeden International Journal of Consumer Studies 41 (3), 245-252, 2017 | 32 | 2017 |
| Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing J Kasambala, E Kempen, R Pandarum International journal of consumer studies 40 (2), 143-151, 2016 | 30 | 2016 |
| A conceptual framework of e-fashion shopping intent E Kempen, J Kasambala, E Toerien The Retail and Marketing Review 11 (1), 23-43, 2015 | 12 | 2015 |
| Female consumers' perceptions of garment fit, personal values and emotions considering their body shapes J Kasambala, E Kempen, R Pandarum The Retail and Marketing Review 10 (1), 95-108, 2014 | 12 | 2014 |
| An Exploration of Female Consumers' Perceptions of Garment Fit and the Effect of Personal Values on Emotions J Kasambala University of South Africa, 2013 | 11 | 2013 |
| The role of integral emotions in female consumers’ clothing purchasing decision J Kasambala, E Kempen, J Labschagne The Retail and Marketing Review 14 (2), 16-27, 2018 | 4 | 2018 |
| Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape E Kempen, J Kasambala, R Tobias-Mamina Fashion, Style & Popular Culture 10 (4), 465-484, 2023 | 1 | 2023 |
| The development of a conceptual framework of female clothing evaluative criteria preferences during the purchasing decision that includes body shape, personal values and emotions J Kasambala PhD. Dissertation. Pretoria: University of South Africa, 2016 | 1 | 2016 |
| Uncovering the influence of personal values on the preference for certain casual clothing-intrinsic product evaluative criteria J Kasambala, E Kempen, J Labschagne, P Lyon The Retail and Marketing Review 15 (2), 51-64, 2019 | | 2019 |
| A cognitive exploration of the emotions fundamental to the appraisal value of clothing attributed to fit problems experienced by female consumer in South Africa J Kasambala | | |
