| Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal M Bento, LM Martinez, LF Martinez Journal of Retailing and Consumer Services 43, 234-241, 2018 | 205 | 2018 |
| Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention HL Neumann, LM Martinez, LF Martinez Sustainability Accounting, Management and Policy Journal 12 (3), 571-590, 2021 | 146 | 2021 |
| True colors: Consumers’ packaging choices depend on the color of retail environment LM Martinez, B Rando, L Agante, AM Abreu Journal of Retailing and Consumer Services 59, 102372, 2021 | 61 | 2021 |
| Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention AR White, LM Martinez, LF Martinez, B Rando Electronic Commerce Research and Applications 50, 101100, 2021 | 21 | 2021 |
| The Effect of web advertising visual design on online purchase intention: Insights on Generations Y and Z LM Martinez, TV Neves, LF Martinez Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 9 | 2020 |
| Colour contrast in packaging and consumer product perception LM Martinez, M Silva, LF Martinez, AM Abreu Proceedings of the International Colour Association (AIC) Conference 2018 …, 2018 | 7 | 2018 |
| The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable Brands S Plötz, LM Martinez, LF Martinez, FR Ramos Digital Marketing & eCommerce Conference, 270-289, 2023 | 6 | 2023 |
| A eficácia das técnicas de promoção de vendas no comportamento de compra dos consumidores millennials I Antunes, LM Martinez, LF Martinez REMark 21 (3), 784, 2022 | 6* | 2022 |
| From clicks to consequences: A multi-method review of online grocery shopping A Shroff, S Kumar, LM Martinez, N Pandey Electronic Commerce Research, 1-40, 2023 | 3 | 2023 |
| How Does the Number of Instagram Followers Influence Brand Attitude: The Role of Purchase Intention, Perceived Product Quality, Referrals, Brand Trust, and Gender R Dias, LF Martinez, LM Martinez Digital Marketing & eCommerce Conference, 121-128, 2021 | 3 | 2021 |
| An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad AC Amaro, LM Martinez, FR Ramos, K Menezes, S Menezes Electronic Commerce Research 23 (3), 1429-1458, 2023 | 1 | 2023 |
| The Highly Sensitive Person (HSP) and Online Shopping Behavior: The Impact of Visual Stimuli on Attitude Towards the Ad and Purchase Intention AC Amaro, LM Martinez, AQ Martins Digital Marketing & eCommerce Conference, 251-258, 2022 | 1 | 2022 |
| The role of car aesthetics on consumers’ decisions: An example from Romania CP Tarta, I Plaias, LF Martinez, LM Martinez Scientific Annals of Economics and Business 67 (1), 33-43, 2020 | 1 | 2020 |
| Would you try it again? Dual effects of customer mindfulness on service recovery LM Martinez, N Pacheco, FR Ramos, M Bicho Journal of Retailing and Consumer Services 74, 103438, 2023 | | 2023 |
| The influence of color in the decision making process: Luxury brands A Gonçalves, L Martinez, F Ramos | | 2023 |
| The role of customer mindfulness on post-purchase intentions after a double deviation L Martinez, N Pacheco, M Bicho, F Ramos | | 2022 |
| Transformational leadership and self-leadership as well-being potentiators in the teleworking context J Costa, L Martinez, F Ramos | | 2021 |
| Internal marketing strategy on services quality and customer satisfaction in the banking sector: A case study in Dubai L Martinez, C Ribeiro, F Ramos | | 2021 |
| Cor e tipografia em capa de livro: Emoções, atratividade e intenção de compra C Leonardo, LM Martinez, FR Ramos Revista Brasileira de Expressão Gráfica 9 (1), 44-68, 2021 | | 2021 |
| The influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness LM Martinez, D Gameiro, LF Martinez, L Agante, AM Abreu Revista Portuguesa de Marketing 19 (37), 71-86, 2020 | | 2020 |
Luis F. MartinezAssociate Professor (with Habilitation), Nova School of Business and EconomicsVerified email at novasbe.pt
