Sarah JS Wilner
Sarah JS Wilner
Associate Professor of Marketing and Chair, Brand Communications, Wilfrid Laurier University
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Cited by
Cited by
Networked narratives: Understanding word-of-mouth marketing in online communities
RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner
Journal of marketing 74 (2), 71-89, 2010
Doing design thinking: Conceptual review, synthesis, and research agenda
P Micheli, SJS Wilner, SH Bhatti, M Mura, MB Beverland
Journal of Product Innovation Management 36 (2), 124-148, 2019
Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity
MB Beverland, SJS Wilner, P Micheli
Journal of the Academy of Marketing Science 43, 589-609, 2015
Objects of desire: The role of product design in revising contested cultural meanings
SJS Wilner, AD Huff
Journal of Marketing Management 33 (3-4), 244-271, 2017
The politicization of objects: Meaning and materiality in the US cannabis market
AD Huff, A Humphreys, SJS Wilner
Journal of Consumer Research 48 (1), 22-50, 2021
Lost in translation: The social shaping of marketing messaging
RV Kozinets, K de Valck, A Wojnicki, SJS Wilner
NIM Marketing Intelligence Review 6 (2), 22-27, 2014
Are we there yet? Co-producing Success and Failure in a ‘Consumer-Intensive’ Service Context
E Fischer, CC Otnes, B Winegard, EPH Li, SJS Wilner
Explorations in Consumer Culture Theory 8, 101, 2009
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
SJS Wilner, A Ghassan
Journal of Marketing Management 33 (3-4), 173-202, 2017
Sustainability orientation as a driver of innovation within firms
SG Dacko, M Claudy, R Garcia, SJS Wilner
ISPIM Conference Proceedings, 1, 2013
Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns
K de Valck, RV Kozinets, SJS Wilner, AC Wojnicki
HAL Post-Print, 2008
a crisis of representation? anthropology in the Popular Business Media
SJS Wilner
Handbook of Anthropology in Business, 497-520, 2016
Visual expressions of consumer guilt
SK Bonsu, KJ Main, SJS Wilner
European Advances in Consumer Research 8, 109-110, 2008
Developing Design Thinking: GE Healthcare's Menlo Innovation Model
SJS Wilner
Design Thinking: New Product Development Essentials from the PDMA, 157-172, 2015
Co-creating educational consumer journeys: A sensemaking perspective
MB Beverland, P Cankurtaran, P Micheli, SJS Wilner
Journal of the Acadmiy of Marketing Science, 2023
Strangers or Kin? Exploring Marketing's Relationship to Design Ethnography and New Product Development
SJS Wilner
Ethnographic Praxis in Industry Conference Proceedings 2008 (1), 286-301, 2008
The pot problem: The role of design in legitimation of new markets
AD Huff, A Humphreys, SJS Wilner
American Marketing Association Winter Marketing Academic Conference. Las …, 2016
Making Markets: The Role of Design in the Process of Legitimation
H Aimee, H Ashlee, WS JS
Transformations, 1165, 2019
A business model innovation approach to sustainable market orientation
R Garcia, SJS Wilner, S Dacko, M Claudy
ISPIM Conference Proceedings, 1, 2014
The Politication of objects: Meaning making and materiality in the US Cannabis market
A Huff, A Humphreys, S JS Wilner
ACR North American Advances, 2019
Exploring customer script subversion and service innovation adoption
M Beverland, P Micheli, S Wilner, P Cankurtaran
24th Innovation and Product Development Management Conference (IPDMC), 2017
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