| Networked narratives: Understanding word-of-mouth marketing in online communities RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner Journal of marketing 74 (2), 71-89, 2010 | 3640 | 2010 |
| Doing design thinking: Conceptual review, synthesis, and research agenda P Micheli, SJS Wilner, SH Bhatti, M Mura, MB Beverland Journal of Product Innovation Management 36 (2), 124-148, 2019 | 660 | 2019 |
| Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity MB Beverland, SJS Wilner, P Micheli Journal of the Academy of Marketing Science 43, 589-609, 2015 | 270 | 2015 |
| The politicization of objects: Meaning and materiality in the US cannabis market AD Huff, A Humphreys, SJS Wilner Journal of Consumer Research 48 (1), 22-50, 2021 | 52 | 2021 |
| Objects of desire: The role of product design in revising contested cultural meanings SJS Wilner, AD Huff Journal of Marketing Management 33 (3-4), 244-271, 2017 | 52 | 2017 |
| Lost in translation: The social shaping of marketing messaging RV Kozinets, K de Valck, A Wojnicki, SJS Wilner NIM Marketing Intelligence Review 6 (2), 22-27, 2014 | 15 | 2014 |
| Are we there yet? Co-producing Success and Failure in a ‘Consumer-Intensive’ Service Context E Fischer, CC Otnes, B Winegard, EPH Li, SJS Wilner Explorations in Consumer Culture Theory 8, 101, 2009 | 14 | 2009 |
| Tales of seduction and intrigue: design as narrative agent of brand revitalisation SJS Wilner, A Ghassan Journal of Marketing Management 33 (3-4), 173-202, 2017 | 12 | 2017 |
| Sustainability orientation as a driver of innovation within firms SG Dacko, M Claudy, R Garcia, SJS Wilner ISPIM Conference Proceedings, 1, 2013 | 10 | 2013 |
| Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns K de Valck, RV Kozinets, SJS Wilner, AC Wojnicki HAL Post-Print, 2008 | 7 | 2008 |
| a crisis of representation? anthropology in the Popular Business Media SJS Wilner Handbook of Anthropology in Business, 497-520, 2016 | 6 | 2016 |
| Visual expressions of consumer guilt SK Bonsu, KJ Main, SJS Wilner European Advances in Consumer Research 8, 109-110, 2008 | 6 | 2008 |
| Developing Design Thinking: GE Healthcare's Menlo Innovation Model SJS Wilner Design Thinking: New Product Development Essentials from the PDMA, 157-172, 2015 | 5 | 2015 |
| Co-creating educational consumer journeys: A sensemaking perspective MB Beverland, P Cankurtaran, P Micheli, SJS Wilner Journal of the Acadmiy of Marketing Science, 2023 | 4 | 2023 |
| Strangers or Kin? Exploring Marketing's Relationship to Design Ethnography and New Product Development SJS Wilner Ethnographic Praxis in Industry Conference Proceedings 2008 (1), 286-301, 2008 | 4 | 2008 |
| The pot problem: The role of design in legitimation of new markets AD Huff, A Humphreys, SJS Wilner American Marketing Association Winter Marketing Academic Conference. Las …, 2016 | 3 | 2016 |
| Making Markets: The Role of Design in the Process of Legitimation H Aimee, H Ashlee, WS JS Transformations, 1165, 2019 | 1 | 2019 |
| A business model innovation approach to sustainable market orientation R Garcia, SJS Wilner, S Dacko, M Claudy ISPIM Conference Proceedings, 1, 2014 | 1 | 2014 |
| The Politication of objects: Meaning making and materiality in the US Cannabis market A Huff, A Humphreys, S JS Wilner ACR North American Advances, 2019 | | 2019 |
| Exploring customer script subversion and service innovation adoption M Beverland, P Micheli, S Wilner, P Cankurtaran 24th Innovation and Product Development Management Conference (IPDMC), 2017 | | 2017 |
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
