| “Digital buddies”: Parasocial interactions in social media M Yuksel, LI Labrecque Journal of Research in Interactive Marketing 10 (4), 305-320, 2016 | 104 | 2016 |
| Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts M Yuksel, GR Milne, EG Miller Journal of Consumer Marketing, 2016 | 87 | 2016 |
| Cause-related sport marketing: An organizing framework and knowledge development opportunities M Yuksel, MA McDonald, S Joo European sport management quarterly 16 (1), 58-85, 2016 | 32 | 2016 |
| When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms M Yuksel, A Darmody, M Venkatraman Journal of Consumer Behaviour 18, 3-11, 2019 | 23 | 2019 |
| The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms M Yuksel, MA McDonald, GR Milne, A Darmody Sport Management Review 20 (2), 198-210, 2017 | 18 | 2017 |
| The work of mapping and the mapping of work: prosumer roles in crowdsourced maps A Darmody, M Yuksel, M Venkatraman Journal of Marketing Management 33 (13-14), 1093-1119, 2017 | 14 | 2017 |
| Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience M Yuksel, AN Smith, GR Milne Journal of Business Research 134, 143-155, 2021 | 7 | 2021 |
| Spor örgütlerinde marka imajı kavramına genel bir bakış M Yüksel | 6 | 2010 |
| Sociotechnical Consumption: A Digital Story of Empowerment and Social Consumer Experiences M Yuksel | 3 | 2014 |
| Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts LI Labrecque, E Markos, M Yuksel, TA Khan Journal of Interactive Marketing 57 (1), 115-140, 2022 | 1 | 2022 |
| Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses M Yuksel, AN Smith, RS Smith, P Bicen, EJ Wilson, J Weiner Journal of Marketing Education 43 (3), 354-370, 2021 | 1 | 2021 |
| Digital Customer Empowerment Tools for Marketers: An Abstract M Yuksel, GR Milne, LI Labrecque Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Don’t Kill the Suspense: the Duality of Suspense in Entertainment Consumption M Yuksel, E Miller, E Iyer ACR North American Advances, 2017 | 1 | 2017 |
| Download and run: an investigation of consumer empowerment through the effects of digital self-tracking M Yuksel, GR Milne Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 1 | 2016 |
| (No) Offense Taken: Value Creation Vs Value Destruction By Brand-Offended Consumers L I Labrecque, M Yuksel ACR North American Advances, 2020 | | 2020 |
| 19N Empowered, Therefore I Engage M Yuksel ACR North American Advances, 2019 | | 2019 |
| To Tell and Not to Tell, That Is the Question M Venkatraman, A Darmody, M Yuksel ACR European Advances, 2018 | | 2018 |
| Don’t Kill the Suspense: How Outcome Knowledge Influences the Enjoyment of Entertainment (an Abstract) M Yuksel, E Miller, E Iyer Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Digital Buddies: Parasocial Interactions and Relationships in Social Media Communities M Yuksel Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| An Exploration of Fantasy Football Consumption as a Technological Playground of Consumer Empowerment and Social Interactions M Yuksel, GR Milne Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
George R. MilneProfessor of Marketing, University of Massachusetts AmherstVerified email at isenberg.umass.edu
