Mujde Yuksel
Mujde Yuksel
Associate Professor of Marketing, Suffolk University
Verified email at
Cited by
Cited by
“Digital buddies”: Parasocial interactions in social media
M Yuksel, LI Labrecque
Journal of Research in Interactive Marketing 10 (4), 305-320, 2016
Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts
M Yuksel, GR Milne, EG Miller
Journal of Consumer Marketing, 2016
Cause-related sport marketing: An organizing framework and knowledge development opportunities
M Yuksel, MA McDonald, S Joo
European sport management quarterly 16 (1), 58-85, 2016
When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms
M Yuksel, A Darmody, M Venkatraman
Journal of Consumer Behaviour 18, 3-11, 2019
The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms
M Yuksel, MA McDonald, GR Milne, A Darmody
Sport Management Review 20 (2), 198-210, 2017
The work of mapping and the mapping of work: prosumer roles in crowdsourced maps
A Darmody, M Yuksel, M Venkatraman
Journal of Marketing Management 33 (13-14), 1093-1119, 2017
Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience
M Yuksel, AN Smith, GR Milne
Journal of Business Research 134, 143-155, 2021
Spor örgütlerinde marka imajı kavramına genel bir bakış
M Yüksel
Sociotechnical Consumption: A Digital Story of Empowerment and Social Consumer Experiences
M Yuksel
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts
LI Labrecque, E Markos, M Yuksel, TA Khan
Journal of Interactive Marketing 57 (1), 115-140, 2022
Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses
M Yuksel, AN Smith, RS Smith, P Bicen, EJ Wilson, J Weiner
Journal of Marketing Education 43 (3), 354-370, 2021
Digital Customer Empowerment Tools for Marketers: An Abstract
M Yuksel, GR Milne, LI Labrecque
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
Don’t Kill the Suspense: the Duality of Suspense in Entertainment Consumption
M Yuksel, E Miller, E Iyer
ACR North American Advances, 2017
Download and run: an investigation of consumer empowerment through the effects of digital self-tracking
M Yuksel, GR Milne
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
(No) Offense Taken: Value Creation Vs Value Destruction By Brand-Offended Consumers
L I Labrecque, M Yuksel
ACR North American Advances, 2020
19N Empowered, Therefore I Engage
M Yuksel
ACR North American Advances, 2019
To Tell and Not to Tell, That Is the Question
M Venkatraman, A Darmody, M Yuksel
ACR European Advances, 2018
Don’t Kill the Suspense: How Outcome Knowledge Influences the Enjoyment of Entertainment (an Abstract)
M Yuksel, E Miller, E Iyer
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
Digital Buddies: Parasocial Interactions and Relationships in Social Media Communities
M Yuksel
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
An Exploration of Fantasy Football Consumption as a Technological Playground of Consumer Empowerment and Social Interactions
M Yuksel, GR Milne
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
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