| Compensating for innovation: Extreme product incongruity encourages consumers to affirm unrelated consumption schemas N Taylor, TJ Noseworthy Journal of Consumer Psychology 30 (1), 77-95, 2020 | 27 | 2020 |
| Supersize my chances: Promotional lotteries impact product size choices N Taylor, TJ Noseworthy, E Pancer Journal of Consumer Psychology 29 (1), 79-88, 2019 | 17 | 2019 |
| Your fries are less fattening than mine: How food sharing biases fattening judgments without biasing caloric estimates N Taylor, TJ Noseworthy Journal of Consumer Psychology 31 (4), 773-783, 2021 | 9 | 2021 |
| Food Sharing Reduces Perceived Consequences of Caloric Intake N Taylor, T J Noseworthy ACR North American Advances, 2020 | | 2020 |
| When in Doubt, Buy American!: How Extreme Innovations Spur Ethnocentric Preference N Taylor, T J Noseworthy ACR North American Advances, 2019 | | 2019 |
| Uncertain Reward Campaigns Impact Product Size Choices N Taylor, T J Noseworthy, E Pancer ACR North American Advances, 2018 | | 2018 |
Theodore J. NoseworthyProfessor of Marketing, Schulich School of BusinessVerified email at schulich.yorku.ca
