| Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China GD Gregory, HJ Crawford, L Lu, L Ngo Humor in Advertising, 49-70, 2021 | 21 | 2021 |
| Influence of country of origin and type of information exchanged on consequences of offshore service sentiment L Lu, G Gregory, S Thelen Journal of Service Theory and Practice 30 (3), 233-255, 2020 | 9 | 2020 |
| Understanding the role of brand salience in brand choice decisions in the charity sector LV Ngo, G Gregory, R Miller, L Lu Australasian Marketing Journal 30 (3), 258-270, 2022 | 8 | 2022 |
| Managing customer uncertainty in making service offshoring decisions L Lu, GD Gregory, LV Ngo, RP Bagozzi Journal of Service Research 24 (4), 500-519, 2021 | 6 | 2021 |
| Service offshoring fit from consumers’ perspective L Lu, G Gregory, L Ngo Australasian Marketing Journal (AMJ) 28 (2), 100-109, 2020 | 3 | 2020 |
| Managing Innovation From an SD Logic Perspective L Lu, LN Hau, LV Ngo, G Northey, TTT Duong, G Gregory Australasian Marketing Journal, 14413582241246790, 2024 | | 2024 |
Gary Gregory, Associate ProfessorUniversity of New South Wales, Sydney AustraliaVerified email at unsw.edu.au
