Yu Ma
Yu Ma
Professor of Marketing, McGill University
Verified email at - Homepage
Cited by
Cited by
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Y Ma, KL Ailawadi, DK Gauri, D Grewal
Journal of marketing 75 (2), 18-35, 2011
The price of being beautiful: Negative effects of attractiveness on empathy for children in need
RJ Fisher, Y Ma
Journal of Consumer Research 41 (2), 436-450, 2014
The future of private labels: towards a smart private label strategy
K Gielens, Y Ma, A Namin, R Sethuraman, RJ Smith, RC Bachtel, S Jervis
Journal of Retailing 97 (1), 99-115, 2021
Consumer response to uncertain promotions: An empirical analysis of conditional rebates
KL Ailawadi, K Gedenk, T Langer, Y Ma, SA Neslin
International Journal of Research in Marketing 31 (1), 94-106, 2014
Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?
RP Jindal, DK Gauri, W Li, Y Ma
Journal of business research 122, 270-280, 2021
Soda versus cereal and sugar versus fat: Drivers of healthful food intake and the impact of diabetes diagnosis
Y Ma, KL Ailawadi, D Grewal
Journal of Marketing 77 (3), 101-120, 2013
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions: Methodological issues and implications on promotional decisions
N Mehta, Y Ma
Journal of Marketing Research 49 (4), 435-451, 2012
The club store effect: Impact of shopping in warehouse club stores on consumers' packaged food purchases
KL Ailawadi, Y Ma, D Grewal
Journal of Marketing Research 55 (2), 193-207, 2018
A nutrition/health mindset on commercial Big Data and drivers of food demand in modern and traditional systems
L Dubé, A Labban, JC Moubarac, G Heslop, Y Ma, C Paquet
Annals of the New York Academy of Sciences 1331 (1), 278-295, 2014
Emerging trends in product bundling: Investigating consumer choice and firm behavior
VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ...
Customer Needs and Solutions 5, 107-120, 2018
Modeling dependencies in brand choice outcomes across complementary categories
Y Ma, PB Seetharaman, C Narasimhan
Journal of Retailing 88 (1), 47-62, 2012
The moderating role of food cue sensitivity in the behavioral response of children to their neighborhood food environment: a cross-sectional study
C Paquet, L de Montigny, A Labban, D Buckeridge, Y Ma, N Arora, ...
International Journal of Behavioral Nutrition and Physical Activity 14, 1-12, 2017
A method for neighborhood‐level surveillance of food purchasing
DL Buckeridge, K Charland, A Labban, Y Ma
Annals of the New York Academy of Sciences 1331 (1), 270-277, 2014
Measuring the efficiency of category-level sales response to promotions
M Trivedi, DK Gauri, Y Ma
Management Science 63 (10), 3473-3488, 2017
An empirical investigation of composite product choice
KK Desai, DK Gauri, Y Ma
Journal of Retailing 90 (4), 493-510, 2014
Fundraising design: Key issues, unifying framework, and open puzzles
E Haruvy, P Popkowski Leszczyc, G Allenby, R Belk, C Eckel, R Fisher, ...
Marketing Letters 31, 371-380, 2020
A biological adaptability approach to innovation for small and medium enterprises (SMEs): Strategic insights from and for health-promoting agri-food innovation
C Coghlan, JA Labrecque, Y Ma, L Dube
Sustainability 12 (10), 4227, 2020
Does higher transparency lead to more search in Online Auctions?
E Haruvy, PTL Popkowski Leszczyc, Y Ma
Production and Operations Management 23 (2), 197-209, 2014
Empirical analysis of competitive pricing strategies with complementary product lines
Y Ma, S Seetharaman, C Narasimhan
Available at SSRN 899606, 2005
Dopamine D4 receptor gene polymorphism (DRD4 VNTR) moderates real-world behavioural response to the food retail environment in children
C Paquet, AK Portella, S Moore, Y Ma, A Dagher, MJ Meaney, ...
BMC public health 21, 1-9, 2021
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