Bernd Skiera
Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt, Germany
Verified email at wiwi.uni-frankfurt.de - Homepage
TitleCited byYear
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
14942010
Measuring consumers' willingness to pay at the point of purchase
K Wertenbroch, B Skiera
Journal of marketing research 39 (2), 228-241, 2002
7522002
Seeding strategies for viral marketing: An empirical comparison
O Hinz, B Skiera, C Barrot, JU Becker
Journal of Marketing 75 (6), 55-71, 2011
5812011
Managing customer relationships in the social media era: Introducing the social CRM house
EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang
Journal of Interactive Marketing 27 (4), 270-280, 2013
5722013
Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases
A Lambrecht, B Skiera
Journal of marketing Research 43 (2), 212-223, 2006
3962006
Referral programs and customer value
P Schmitt, B Skiera, C Van den Bulte
Journal of marketing 75 (1), 46-59, 2011
3882011
Internet-based virtual stock markets for business forecasting
M Spann, B Skiera
Management science 49 (10), 1310-1326, 2003
3662003
Regressionsanalyse
B Skiera, S Albers
Handbuch Marktforschung 3, 467-497, 2008
2422008
Does uncertainty matter? Consumer behavior under three-part tariffs
A Lambrecht, K Seim, B Skiera
Marketing Science 26 (5), 698-710, 2007
2412007
Customer equity: an integral part of financial reporting
T Wiesel, B Skiera, J Villanueva
Journal of Marketing 72 (2), 1-14, 2008
2232008
Dashboards as a service: why, what, how, and what research is needed?
K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ...
Journal of service research 12 (2), 175-189, 2009
2052009
Sourcing, filtering, and evaluating new product ideas: An empirical exploration of the performance of idea markets
A Soukhoroukova, M Spann, B Skiera
Journal of product innovation management 29 (1), 100-112, 2012
1902012
Not all fun and games: Viral marketing for utilitarian products
C Schulze, L Schöler, B Skiera
Journal of Marketing 78 (1), 1-19, 2014
1702014
Mengenbezogene Preisdifferenzierung bei Dienstleistungen
B Skiera
Springer-Verlag, 1999
1571999
Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
M Spann, B Skiera
Journal of Forecasting 28 (1), 55-72, 2009
1492009
Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms
M Spann, B Skiera, B Schäfers
Journal of Interactive Marketing 18 (4), 22-36, 2004
1462004
Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften
B Skiera, I Revenstorff
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 51 (3), 224-242, 1999
1411999
Identification of Lead Users for Consumer Products via Virtual Stock Markets*
M Spann, H Ernst, B Skiera, JH Soll
Journal of Product Innovation Management 26 (3), 322-335, 2009
1302009
Evaluating channel performance in multi-channel environments
S Gensler, MG Dekimpe, B Skiera
Journal of Retailing and Consumer Services 14 (1), 17-23, 2007
1192007
Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation
C Schulze, B Skiera, T Wiesel
Journal of Marketing 76 (2), 17-32, 2012
1162012
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