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Thangaraja
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Year
Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsed
SS Hameed, S Madhavan, T Arumugam
International Journal of Scientific and Technology Research 9 (3), 4848-4852, 2020
392020
Representing Women Entrepreneurs in Tamil Movies
T Arumugam, S Sethu, V Kalyani, S Shahul Hameed, P Divakar
American Journal of Economics and Sociology 81 (1), 115-125, 2022
262022
The impact of organizational identification and employee engagement on intellectual capital assets: an empirical study
CMR Sugirtha, SS Hameed, T Arumugam
Test Eng. Manag 83, 6277-6285, 2020
222020
Role of programmatic advertising on effective digital promotion strategy: A conceptual framework
KU Kiran, T Arumugam
Journal of Physics: Conference Series 1716 (1), 012032, 2020
192020
Employee engagement and retention in automotive industry in Malaysian context. Job stress as a moderator
V Kadiresan, WS Khuan, T Arumugam, F Rasu, AS Theseira
Int. J. Eng. Adv. Technol 8, 607-617, 2019
192019
Examining the relationship between critical success factors of total quality management implementation and business performance: a structural equation modelling approach
AK Subramani, NA Jan, T Arumugam, MS Sasikala
International Journal of Business Excellence 17 (4), 469-486, 2019
192019
COVID-19 pandemic and its brunt on digital transformation and cybersecurity
D Thangam, T Arumugam, K Velusamy, M Subramanian, SK Ganesan, ...
Cybersecurity Crisis Management and Lessons Learned From the COVID-19 …, 2022
172022
Unlocking the Power of Artificial Intelligence and Machine Learning in Transforming Marketing as We Know It
T Arumugam, R Arun, S Natarajan, KK Thoti, P Shanthi, UK Kommuri
Data-Driven Intelligent Business Sustainability, 60-74, 2024
122024
Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing
T Arumugam, R Arun, R Anitha, PL Swerna, R Aruna, V Kadiresan
Data-Driven Intelligent Business Sustainability, 48-59, 2024
102024
& Patil, S.(2023). Internet of Things and Its Relevance to Digital Marketing
S Sanyal, M Kalimuthu, T Arumugam, R Aruna, J Balaji, A Savarimuthu
Opportunities and Challenges of Industrial IoT in 5G and 6G Networks, 138-154, 0
10
Generation Z and intention to use the digital library: does personality matter?
MA Sanjeev, S Khademizadeh, T Arumugam, DK Tripathi
The Electronic Library 40 (1/2), 18-37, 2022
92022
Preference and promoting of E-learning as a training medium in the hospitality industry with special reference to four and five star Hotels in Tamil Nadu–India
R Mathai, T Arumugam
International Journal of Business Administration 7 (3), 91-100, 2016
82016
Buyer behaviour modelling of rural online purchase intention using logistic regression
T Arumugam, SS Hameed, MA Sanjeev
International Journal of Management and Enterprise Development 22 (2), 139-157, 2023
72023
FAST MOVING CONSUMER GOODS DISTRIBUTORS’SOURCE OF INFORMATION AND MARKETING INTELLIGENCE SYSTEM ON CUSTOMER FEEDBACK.
T A
International Journal of Advance Research and Innovative Ideas in Education …, 2016
7*2016
The Role of Marketing Intelligence in Green Banking Practices–A Conceptual Approach
R JeyaRani, T Arumugam
Imperial Journal of Interdisciplinary Research (IJIR) 2 (9), 756-758, 2016
7*2016
Internet of Things and Its Relevance to Digital Marketing
S Sanyal, M Kalimuthu, T Arumugam, R Aruna, J Balaji, A Savarimuthu, ...
Opportunities and Challenges of Industrial IoT in 5G and 6G Networks, 138-154, 2023
62023
The digital edge: examining the relationship between digital competency and language learning outcomes
J Cao, G Bhuvaneswari, T Arumugam
Frontiers in psychology 14, 1187909, 2023
52023
Women in Oppressive Societies as Portrayed in Kollywood Movies
V Kalyani, T Arumugam, M Surya Kumar
American Journal of Economics and Sociology 81 (1), 173-185, 2022
52022
Entertainmerce and Phygital consumers-Changing preferences for retail shopping destinations and retailtainment options
A Anuradha, J Manimekalai, T Arumugam
Journal of Xidian University 14 (6), 2830 - 2843, 2020
5*2020
HR Practices and Employee Retention. Leader-Member Exchange (LMX) as a mediator
V Kadiresan, T Arumugam, N Jayabalan, AR Hazrita, C Ramendran
International Journal of Engineering and Advanced Technology 8, 618-622, 2019
52019
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