| The Cult of Macintosh RW Belk, G Tumbat Consumption, Markets and Culture 8 (3), 205-217, 2005 | 710 | 2005 |
| The Cult of Macintosh R Belk, G Tumbat Odyssey Films, 2002 | 710 | 2002 |
| Marketplace tensions in extraordinary experiences G Tumbat, RW Belk Journal of Consumer Research 38 (1), 42-61, 2011 | 382 | 2011 |
| Co-constructing the service experience: Exploring the role of customer emotion management G Tumbat Marketing Theory 11 (2), 187-206, 2011 | 88 | 2011 |
| Co‐construction and performancescapes G Tumbat, RW Belk Journal of Consumer Behaviour 12 (1), 49-59, 2013 | 66 | 2013 |
| Authority relinquishment in agency relationships G Tumbat, K Grayson Journal of Marketing 80 (3), 42-59, 2016 | 31 | 2016 |
| Performative structures, American exceptionalism, and the legitimation of free trade G Coskuner-Balli, G Tumbat Marketing Theory 17 (1), 31-50, 2017 | 14 | 2017 |
| Culture Creators: Co-Production in Second Life G Tumbat, D Horowitz ACR North American Advances, 2008 | 7 | 2008 |
| Customer emotion management and symmetrical emotional exchange in (extended) service encounters G Tumbat Advances in Consumer Research 35, 516-521, 2008 | 7 | 2008 |
| Olympic Souvenir Consumption (Video) G Tumbat Advances in Consumer Research 30, 5-5, 2003 | 6 | 2003 |
| The war on downloading: a music marketplace drama in four acts M Giesler, M Luedicke ACR North American Advances, 2007 | 5 | 2007 |
| The Cult of Macintosh (Video) RW Belk, G Tumbat Advances in Consumer Research 30, 4-4, 2003 | 5* | 2003 |
| High Risk Leisure Discourse: Influence and/or use by adventure companies G Tumbat ACR European Advances, 2003 | 4 | 2003 |
| Skiing into modernity: a cultural and environmental history G Tumbat Consumption Markets & Culture 20 (2), 178-180, 2017 | 3 | 2017 |
| Four Ds of Risky Leisure: Drama, Divinity, Deservingness, and Deliverance G Tumbat ACR North American Advances, 2007 | 3 | 2007 |
| Interactional dynamics of high-risk service encounters: Boundaries, customer performance, and corporeal experience G Tumbat The University of Utah, 2005 | 2 | 2005 |
| Theorizing Authority Relinquishment in Agency Relationships: Conditions and Consequences G Tumbat, K Grayson ACR North American Advances, 2016 | 1 | 2016 |
| Constructing the Citizen-Consumer through Political Discourse in Us G Coskuner-Balli, G Tumbat ACR North American Advances, 2012 | 1 | 2012 |
| Keller Center for Research G Tumbat | 1* | 2012 |
| Marketing Risk and Creating Value: The Case of Adventure Companies G Tumbat Marketing Theory and Applications, 391, 2007 | 1 | 2007 |
Kent GraysonKellogg School of ManagementVerified email at kellogg.northwestern.edu
