‪Xiaoxu Wu Schultz‬ - ‪Google Scholar‬

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Co-authors

Udit SharmaDoctoral Candidate, Michigan State UniversityVerified email at msu.edu
Forrest V. Morgeson IIIDepartment of Marketing, Michigan State UniversityVerified email at msu.edu
Anita PansariMichigan State UniversityVerified email at msu.edu
Ayalla RuvioMarketing professor, Broad College of Business, Michigan State UniversityVerified email at msu.edu
G. Tomas M. HultMichigan State UniversityVerified email at msu.edu

Xiaoxu Wu Schultz

Xiaoxu Wu Schultz

Michigan State Univeristy

Verified email at msu.edu

Marketing Strategy Sustainability Marketing Brand Activism Customer Political Ideology Customer-Company Relationships


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Weathering the crash: Do customer-company relationships pay off during economic crises? FV Morgeson III, U Sharma, XW Schultz, A Pansari, A Ruvio, GTM Hult Journal of the Academy of Marketing Science, 1-23, 2023	1	2023

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