| Nature as extended-self: sacred nature relationship and implications for responsible consumption behaviour J Kunchamboo, V., Lee,C. K. C., Brace-Govan Global Marketing Conference, Hong Kong, 2016 | 46* | 2016 |
| The Meaning of Nature and Its Implications For Individual Consumption Behaviour V Kunchamboo, CKC Lee ACR North American Advances, 2012 | 4 | 2012 |
| Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm V Kunchamboo, CKC Lee, J Brace-Govan Journal of Macromarketing, 0276146721997540, 2021 | | 2021 |
| Understanding Identity Transformation Through Cultural Product Consumption C Ling Chong, V Little, V Kunchamboo, C Kwai Choi Lee ACR North American Advances, 2020 | | 2020 |
| EGO-SELF TO ECO-SELF: HOW DO WE FORM THE ECOLOGICAL SELF? V Kunchamboo, CKC Lee, JB Govan 2018 Global Marketing Conference at Tokyo, 279-279, 2018 | | 2018 |
| Green hotel practices and the authentic self M Lee, C.K.C., Kunchamboo, V., Rassiah, P. & Fallah ANZMAC Marketing for Impact, Melbourne Australia, 420-423, 2017 | | 2017 |
| Self, nature and responsible consumption behaviour V Kunchamboo Monash University, 0 | | |
| Preserving the green self: Antipodean consumers in Asia V Little, S Campus, C Lee, S Nair, V Kunchamboo | | |
