‪Tracey A. Swartz‬ - ‪Google Scholar‬

Get my own profile

Cited by

	All	Since 2019
Citations	138	121
h-index	2	2
i10-index	2	2

0

26

13

201720182019202020212022202320247 10 23 17 23 26 23 9

Tracey A. Swartz

Tracey A. Swartz

Georgia Institute of Technology

Verified email at scheller.gatech.edu

Chief Marketing Officers New Products Recalls Social Media


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Does it pay to recall your product early? An empirical investigation in the automobile industry M Eilert, S Jayachandran, K Kalaignanam, TA Swartz Journal of Marketing 81 (3), 111-129, 2017	116	2017
The differential impact of new product development “make/buy” choices on immediate and future product quality: Insights from the automobile industry K Kalaignanam, T Kushwaha, TA Swartz Journal of Marketing 81 (6), 1-23, 2017	20	2017
The differential impact of NPD make/buy choices on immediate and future product quality: insights from the automobile industry K Kalaignanam, T Kushwaha, TA Swartz Journal of Marketing, Forthcoming, 2017	2	2017
The Impact Of CMO Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer Industries TA Swartz		2018

The system can't perform the operation now. Try again later.

Articles 1–4