Abdul Rehman Ashraf
Abdul Rehman Ashraf
Associate Professor of Marketing - Brock University
Verified email at brocku.ca
Cited by
Cited by
The Application of the Technology Acceptance Model Under Different Cultural Contexts: The Case of Online Shopping Adoption
AR Ashraf, NT Thongpapanl, S Auh
Journal of International Marketing 22 (3), 68-93, 2014
Enhancing online performance through website content and personalization
NT Thongpapanl, AR Ashraf
Journal of Computer Information Systems 52 (1), 3, 2011
The Role of M-commerce Readiness in Emerging and Developed Markets
AR Ashraf, N Thongpapanl, B Menguc, G Northy
Journal of International Marketing, 2017
The Connection and Disconnection between E-commerce Businesses and Their Customers: Exploring the Role of Engagement, Perceived Usefulness, and Perceived Ease-of-use
AR Ashraf, N Thongpapanl, S Spyropoulou
Electronic Commerce Research and Applications, 2016
Connecting with and converting shoppers into customers: investigating the role of regulatory fit in the online customer's decision-making process
AR Ashraf, NT Thongpapanl
Journal of Interactive Marketing 32, 13-25, 2015
The Role of Customer Regulatory Orientation and Fit in Online Shopping across Cultural Contexts
AR Ashraf, M Razzaque, NT Thongpapanl
Journal of Business Research 69 (12), 6040-6047, 2016
Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and Mcommerce Use among Developing and Developed Countries
N Thongpapanl, AR Ashraf, L Lapa, V Venkatesh
Journal of International Marketing, 2018
Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
A Anwar, N Thongpapanl, AR Ashraf
Journal of Strategic Marketing, 1-21, 2020
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