Marlene S. Neill
Marlene S. Neill
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Native Advertising Is the New Journalism: How Deception Affects Social Responsibility
EE Schauster, P Ferrucci, MS Neill
American Behavioral Scientist, 1-17, 2016
Who is responsible for what? Examining strategic roles in social media management
MS Neill, M Moody
Public Relations Review 41 (1), 109-118, 2015
PR professionals as organizational conscience
MS Neill, ME Drumwright
Journal of Mass Media Ethics 27 (4), 220-234, 2012
Gaps in advertising and public relations education: Perspectives of agency leaders
MS Neill, E Schauster
Journal of Advertising education 19 (2), 5-17, 2015
Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies
Schauster, E., M Neill
Journal of Media Ethics 32 (1), 45-60, 2017
Functional silos, integration & encroachment in internal communication
MS Neill, H Jiang
Public Relations Review 43 (4), 850-862, 2017
Beyond the c-suite: corporate communications’ power and influence
MS Neill
Journal of Communication Management, 2015
How communication climate and organizational identification impact change
MS Neill, LR Men, CA Yue
Corporate Communications: An International Journal, 2019
Paid, earned, shared and owned media from the perspective of advertising and public relations agencies: Comparing China and the United States
Q Xie, MS Neill, E Schauster
International Journal of Strategic Communication 12 (2), 160-179, 2018
Ethics education in public relations: Differences between stand-alone ethics courses and an integrated approach
MS Neill
Journal of Media Ethics 32 (2), 118-131, 2017
Roles in Social Media: How the Practice of Public Relations Is Evolving
MS Neill, N Lee
Public Relations Journal 10 (2), 2016
Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement
MS Neill
Public Relations Journal 9 (4), 2015
Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience
MS Neill, N Weaver
Public Relations Review 43 (2), 337-344, 2017
Accredited vs. non-accredited: How accreditation impacts perceptions and readiness to provide ethics counsel
MS Neill
Public Relations Review, 2016
Change management communication: Barriers, strategies & messaging
MS Neill
Public Relations Journal 12 (1), 1-26, 2018
Building buy-in: The need for internal relationships and informal coalitions
MS Neill
Public Relations Review 40 (3), 598-605, 2014
The Influence of Employer Branding in Internal Communication
MS Neill
Research Journal of the Institute for Public Relations 3 (1), 2016
Public relations ethics: Senior PR pros tell us how to speak up and keep your job
MS Neill, AO Barnes
Business Expert Press, 2017
Expectations for advertising and public relations education from agency executives: A comparative study between China and the United States
Q Xie, E Schauster, MS Neill
Journal of Current Issues & Research in Advertising 39 (3), 289-307, 2018
Fierce competition while playing nice in the sandbox: Trends in advertising & public relations agencies
MS Neill, E Schauster
annual meeting of the Association for Education in Journalism and Mass …, 2015
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