Suivre
Jie Feng
Jie Feng
Associate Professor of Marketing, SUNY Oneonta
Adresse e-mail validée de oneonta.edu - Page d'accueil
Titre
Citée par
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Année
Advertising: Stimulant or Suppressant of Online Word of Mouth
J Feng, P Papatla
Journal of Interactive Marketing, 2011
1172011
Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry
J Feng, P Papatla
Journal of Interactive Marketing 26 (2), 2012
512012
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement as Signals of Quality
J Feng, K Wang, L Peracchio
Advances in Consumer Research 35, 616-623, 2008
352008
Reliability/quality, performance/design, innovativeness: Their different roles in generating buzz for automobile
J Feng
Journal of Strategic Innovation and Sustainability 14 (6), 2019
22019
How product attributes and innovativeness affect the volume of electronic word of mouth?
J Feng
Journal of Marketing Development and Competitiveness 12 (4), 2018
22018
A Review for the Influential Factors in eWOM Research
J Yang, R Sarathy, J Feng
Management Studies 3, 2015
22015
Why Consumers Talk: An Investigation of the Extrinsic Motivators of Electronic Word of Mouth
J Feng, P Papatla
Journal of Business Theory and Practice 2, 2014
12014
Online Opinions for Automobiles: A Dynamic Perspective.
J Feng
Journal of Marketing Development & Competitiveness 16 (3), 2022
2022
The Antecedents of Online Word-Of-Mouth
J Feng
International journal of trends in marketing management, 2015
2015
Has the Stock Market Become More Efficient in the Long-Run? Evidence from U.S Corporations
K Chen, J Feng, R Marcus
Journal of Finance & Economics 3, 2015
2015
Modeling Volume of Positive Online Reviews for Automobile
J Feng, P Papatla
American Marketing Association Summer Educator Conference Proceeding …, 2014
2014
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