Trent Wachner
Trent Wachner
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SOCO's impact on individual sales performance: The integration of selling skills as a missing link
T Wachner, CR Plouffe, Y Grégoire
Industrial Marketing Management 38 (1), 32-44, 2009
Customer-directed selling behaviors and performance: a comparison of existing perspectives
CR Plouffe, J Hulland, T Wachner
Journal of the Academy of Marketing Science 37 (4), 422, 2009
Navigating difficult waters: Publishing trends and scholarship in sales research
CR Plouffe, BC Williams, T Wachner
Journal of Personal Selling & Sales Management 28 (1), 79-92, 2008
Boundary spanners as a strategic resource: The vital role of information flow
TR Wachner, JD Arthurs
Marketing Theory and Applications, 152, 2007
Business culture in China: Lessons learned from a US based non-profit
T Wachner
Drake Management Review 3 (1), 1-11, 2013
Digital Media: Future Research Directions
A Hendrickson, T Wachner, B Mathews
Digital Product Management, Technology and Practice: Interdisciplinary …, 2011
Relationship strategies over the customer relationship lifecycle: The differential effect of individual versus organizational relationships
T Wachner
Washington State University, 2008
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