The perception of young romanians on experiential marketing CP TARŢA Management & Marketing-Craiova, 311-321, 2013 | 6 | 2013 |
The Use of Aesthetics through Visual Style as a Marketing Tool–A Literature Review CP TARŢA Marketing from Information to Decision, 248-264, 2014 | 2 | 2014 |
The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania CP Tarta, I Plaias, LF Martinez, LM Martinez Scientific Annals of Economics and Business 67 (1), 33-43, 2020 | 1 | 2020 |
The aesthetic elements kept in mind by Romanians when buying a car CP Tarta, I Plaias The Proceedings of the International Conference" Marketing-from Information …, 2015 | 1 | 2015 |
Model conceptual privind influenţa esteticii automobilului asupra deciziei de cumpărare a consumatorului. CP TARŢA, LF MARTINEZ Romanian Journal of Marketing, 2015 | | 2015 |
A Theoretical Approach on Aesthetics – A New Tool for Differentiation – and the Basic Things to Know Before Using It. CP Tarta Proceedings of MAC-EMM 2014, 2014 | | 2014 |
REVISTA ROMÂNĂ DE MARKETING C Dobre, AM Milovan‑Ciuta, CP Tarţa, I Plăiaş, LF Martinez, C Constantin, ... | | |
Sound as an Aesthetic Element and Its Importance in Marketing CP Tarta, I Plaias The Proceedings of the International Conference Communication, Context …, 0 | | |